Objectives:

Perform an advertisement Distinguish types of Internalize the

that will either inform, speeches according to unique
persuade, or entertain; purpose through characteristics of
examples; and each of the types
TYPES OF
SPEECHES
I N G TO
A CC O RD
P U R P O S E
 01.
INFORMATIVE SPEECH
INFORMATIVE
SPEECH
An informative speech facilitates
information sharing by answering who,
when, what, where, why, how to, and how
does questions.
INFORMATIVE
SPEECH
Its goals are to describe objects, animals, people,
places, and events or to explain concepts, ideas, and
procedures in a way that will stimulate the interest,
facilitate understanding, and increase the likelihood
of remembering.
 TYPES OF
INFORMATIV
E SPEECH
 SPEECH OF
DESCRIPTION
 The speaker describes a place,
object, or a person in a way that
audience can accurately visualize it
in their own mind.
 The who, what, where.
 SPEECH OF
DESCRIPTION
Example:

A troop leader’s speech informing the

scouts about things to prepare for the
survival camp.
 SPEECH OF
EXPLANATION
 Speeches of explanation focuses on
the description of the procedure but
not on how to do the procedure.
 A cognitive approach to a process.
 SPEECH OF
EXPLANATION
Example:

An expert explaining the process how

candles are made but not telling you the
exact steps you have to do in making a
candle.
 SPEECH OF
DEMONSTRATION
 The speaker instructs listeners the
step by step procedure on how to do
things. This type of speech gives you
the “hands-on” feeling.
 SPEECH OF
DEMONSTRATION
Example:

How to write an effective resume or

how to bake a carrot cake.
Take this scenario: you have been assigned to deliver a speech
about the pound-for-pound, eight-division world champion,
boxing legend Manny Pacquiao. For starter, you may first
describe Manny – his feature, his profile, his family
background, and his humble beginnings (speech description).
Then later, you may explain how he metamorphosed from
being a novice to a professional boxer (speech of
explanation). And in the last part of your speech, you may
share things that you have learned on how to beat odds, and
be gleaned from the practices of Manny Pacquiao (speech of
demonstration).
 02.
PERSUASIVE
SPEECH
PERSUASIVE SPEECH

 Persuasive speech intends to influence

audience choice. In this type of speech,
the speaker acts as an advocate of the
topic chosen.
 MODES OF
PERSUASION
ETHOS
 Ethos is a Greek word which means customs or habits.
This term has a connotation of referring to your moral
code and character as the speaker.
 Being the advocate of your topic, your audience should
perceive you to be credible, trust worthy and a person of
authority.
 MODES OF
PERSUASION
pathos
 This is the term Aristotle used for a reliance on
emotions to make a persuasive point.
 It connotes suffering, experience, feeling, or
emotion.
 MODES OF
PERSUASION
LOGOS
 Logos relies on making a logical argument that
appears sound to the audience. As a persuasive
speaker, you should present your arguments with
reasons and evidences based on facts, figures, or
testimonies.
 03.
ENTERTAINMENT
SPEECH
ENTERTAINMENT SPEECH

 Entertainment speech desires to make

audience relax, smile, laugh and enjoy
the occasion while learning a lesson or
two.