LOUIS VUITTON

By Keya, Yatish, Sehreen, Avani

 LOUIS VUITTON
*****Decentralised organisation*****
It is a structure in which senior management has shifted the authority for some types of decision making
to lower levels in the organisation.
This allows them to be closer to their customers, ensure the rapid ,effective and appropriate decisions to
be made.
The top tier of the organisation retains a small span of control to make major, organisation wide decisions
The Louis Vuitton company remained family-owned until the 1980s
 ******* HISTORY *******
***********************************************

Louis Vuitton was born in 1821 in Anchay, a small village in eastern France. He moved
to Paris at the age of 16 to pursue a career as a trunk maker. In 1854, louis Vuitton
founded his own company as a trunk designer. Vuitton's son, Georges Vuitton, created
the brand's signature monogram to prevent counterfeiters from copying the
company's designs. Louis Vuitton was one of the first luxury brands to expand globally.
The first Louis Vuitton store was opened in Paris in 1854. In the early 20th century,
Louis Vuitton introduced a range of leather goods, including handbags, wallets, and
belts. These products quickly became popular among fashionable women.
 $$$ FUN FACTS $$$
 Louis Vuitton started out as a luggage company. ...
 Louis Vuitton was a trunk-maker for Empress Eugénie de
Montijo, wife of Napoleon III.
 The business was established at 4 Rue Neuve des
Capucines in 1854.
 The brand's famous "LV" logo was inspired by Japanese
designs.
 LV Loves Actress Emma Stone
 Louis Vuitton is never on sale.
 <~~~~~CSR REPORT~~~~~>
The CSR report of Louis Vuitton is at a very poor rating.
It’s ethics are not good enough for the environment.

 Towards environment : there is no evidence of minimising textile waste, reducing

greenhouse gas emission ( generated from their own operations). They even uses few
eco-friendly materials and burn unsold stock.

Towards people : They. received a score of 21-30% in this year’s Fashion Transparency
Index, and its final stage of production s undertaken in medium risk countries for labor
abuse. Basically they exploit labor laws.

 Towards animals : They kills the animal for the use of their leather, fur, etc. They breaks
the basic formal policy to protect animal welfare.
<< KILLING FOR LEATHER AND FUR>>
 <<<---- SHOW---->>>
***CONCLUSION***
• Well we call conclude that louis Vuitton does all this for showcase
“how ethical they are”. We can see from the above report that they
do not support animal welfare, break labour laws and pollutes the
environment. This all concludes that this brand is not “ETHICAL”.