SETRIP

S
Marco López García (28)
Paula Nogueira Macias (39)
 Inde
• Name and Logo

x
• Description
• Our services
• Target Market
• Methods of advertising
• How do we contact customers?
• SWOT Analysis
• Differentiations from other business
• Price
• Conclusion
Name and Logo of the
Logo Two parts
app

Text: composed of
(secret+trips)

Grafic part which gives

the meaning

Logo of the Simplicity predominates

company
Descriptio
nLocation Staff Purpose
Two main leaders Improve the
It is at the national level,
economic situation
specifically in Spain
There are offices with
employees in the Satisfy the leisure and
Our company in
different autonomous discovery needs of young
autonomous communities
communities to carry out people
such as: Madrid, Barcelona,
the activities of the
Galicia, Canary Islands ....
clients Attracting tourism
the areas
Specialised employees to company works to
Our head office is in
make the experience where our
Madrid
totally secret
Our
Services
TRIP 1
2
TRIP TRIP
3
TRIP
4
Mainly focused on For relax and be To learn about the It’s a hybrid of all
adventure and fun calm culture of the place the above.

In coastal zone and Located near the Usually in cities Several locations
mountain areas with mountains and river
nightlife For people who like People who are
Activities like: art flexible and enjoy
Usually chosen by hiking, ride a everything
young people horse,sailing a Activities include:
river... Visit museums, Activities of all
Extrem sport tourist buildings, types
monuments...
Target
Market
Aventure people:
Not afraid to travel
Without limits Experiment
new emotions Improvise
the plans

Cultural traveller:
Know new cultures
interest in the art and tradition
of the site they visit
 Methods
of
advertising
Campaign of expectation or
teaser Maintenance campaign
Reactivation campaign

First group (young people)

social media
Second group
(adults)
advertisements on travel
contracting pages.
Third group (older group)
street marketing
 How do we contact
with customers?
How can customers contact us and how can we contact
them?

Physical appointment at our central office in Madrid

Website and a mobile
app where you
will find a mailbox
Email (setripsagency@gmail.com)
Personal organizer
 SWOT
Strengths AnalysisWeakness
Personalized services .
INTERN

Close deal with the

Short time in operation
customer. Adapted prices.
Thorough market research

Opportunities Threats

EXTERN
Situation after Covid-19
Strong competence
High demand in the
We depend on external events
industry
Differentiation From Other
Business
1.The intrigue and excitement we create in customers through our
secret trips in which many parts of the trip are unknowns.

2.Personalized service in which the trip is completely adapted to

them to the emotions they want to experience in this and the
activities they want to do during the trip.

3. We offer a service with everything contracted and organized by us.

4. Innovation in activities.

5. Adapted prices.
 Pric
eTrip 1.
-We offer a different price for each group and each trip.

Trip 2.
Trip 3.
Trip 4.
-We offer discounts for large families, disabled and
students.
-If you recommend us to other people we will give
you a discount of 10% of the final price of the trip.
-If you re-hire our services in subsequent years, you will
have a 15% discount .