Professional Documents
Culture Documents
ch13 Measurement
ch13 Measurement
ch13 Measurement
Research Methods
William G. Zikmund
Chapter 13:
Measurement
V alid ity
CONCURRENT P R E D IC TIV E
R E L IA B IL ITY
S TA B IL ITY IN TE R N A L C O N S IS TE N C Y
TE S T R E TE S T E Q U IV A L E N T F O R M S S P L ITTIN G H A L V E S