Principles of Speech

Writing, Principles of
Speech Delivery, Delivery
for Different Situations
 Principles of
Speech Writing
 Audience Analysis
means looking into the profile of your target audience.
You need to do this so that your speech will fit or match
your audience.
Profile includes:

a. Demography- age range, male-female ration,

educational background, nationality, economic status,
and others.
b. Situation- time, venue, occasions, size
c. Psychology- values, beliefs, attitudes, preferences,
cultural, racial ideologies, and needs.
 determining the purpose

is finding out whether you want to inform, entertain, or

persuade.
Example:

General Purpose- To inform

Specific Purpose- To inform the students about the
benefits of solid waste management.
 Selecting the topic and
narrowing it
are also important. Your topic is your focal point. You
need to make it more specific.
Example:

Topic- Solid Waste Management

Narrowed Topic- Benefits of Solid Waste Management
 Data Gathering

is the part where you collect information from sources

about your topic. You can search in books or surf the
internet. Be sure to site your sources.
Selecting a writing pattern

will help you to organize your ideas. You can choose

from the following:
a. Biographical- presents description of life of a person.
b. Categorical/Topical- presents related categories to
support the topic.
c. Causal- presents cause and effect relationships.
d. Chronological- presents ideas in time order.
e. Comparison-Contrast- compares and contrast two or
three ideas.
f. Problem-Solution- presents problem and solution
 making an outline or a
hierarchical list of ideas

can help you arrange your thoughts to make it easy for

you to write your speech in an organized way. You can
use a table or a list format.
Example:

I. Problems on Wastes
A. Environment
B. Health

II. Ways to Resolve

A. Reduce, Reuse, Recycles
B. Solid Waste Management
 Creating the body

involves the writing of explanations, examples and

details about the topic you have chosen. Be sure to focus
on the main idea.
 introduction

must catch the attention of your audience and present the

subject or topic of your speech.
Conclusion

restates the main point of your speech. You can

summarize, emphasize your point, and call for action.
Your goal is to leave a memorable mark to your
audience.
Editing and Revising

is correcting your speech for mechanics such as

grammar, punctuation, spelling, organization, and the
like.
According to Andrew Dlugan (2013) there are six power
principles for speech editing.
a. Edit for focus- check if it focuses on the main topic.
b. Edit for clarity- make sure your words are clear and
easy to understand.
c. Edit for concision- keep it simple and easy.
d. Edit for continuity- ideas should flow smoothly.
e. Edit for variety- shift in tone and style.
f. Edit for impact and beauty- make it memorable
 practice makes perfect

when you practice, you look at the time and how you
deliver your speech. This helps you see yourself and find
out how you can improve.
PRINCIPLES OF
SPEECH
DELIVERY
USE conversational style
more often
Audience do not like the speaker to sound too unnatural
or exaggerated.
 rapport with audience
Look at your audience in the eye so they will feel that
they are part of your speech. This will also keep their
attention and you will know who are paying attention.
Use pauses when you emphasize the most important
words, phrases or sentences. Your pauses should not last
for three seconds.
 Modulation
Remember to adjust your volume to the size of the
audience and venue. Modulate your voice but do not
shout or yell. Vary your speed or rate to avoid monotone
pattern. This will avoid boredom.
 Articulation

Pronounce and enunciate your words correctly. You

might confuse your audience if you mispronounce word.
 stage Presence

Start your speech by standing straight and balancing your

weight. This will give a positive first impression.
Gestures and movements
Use precise movements. Move your arms with a purpose.
Avoid distracting mannerisms like swaying back and
forth, leaning on the podium, licking or biting your lips,
playing with your wristwatch or jewelry, scratching parts
of your body, frowning, and others.
 Facial expressions

Avoid having a poker face or highly animated face. Just

smile unless you are talking about a sad subject. Your
expressions must match what your message conveys.
Dress properly and
appropriately
Breathe in and out to relax
before your speech
most importantly, have fun!
DELIVERY FOR
DIFFERENT
SITUATIONS
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