MEDIA AND

GLOBALIZATION

MODULE 8
THE INTERNET AND THE
WORLD WIDE WEB
 THE INTERNET AND THE WORLD WIDE WEB
The phenomenal recent growth of the internet and the associated World
Wide Web(which utilizes the internet to communicate between World Wide
Web sites) is the largestexpression of this development. In 1990 with less
than 1 million users connected to theinternet. By mid-1998 the internet had
about 147 million users, of which some 70 millionwere in the United States.
By the year 2000, the internet may have over 330 million users.In July
1993, some 1.8 million host computers were connected to the
internet (hostcomputers host the World Wide Web pages of local users). By
July 1998, the number ofhost computers had increased to 36.8 million and
the number is still growing rapidly.
 THE INTERNET AND THE WORLD WIDE WEB
The internet and World Wide Web (www) promise to develop into
the informationbackbone of tomorrow’s global economy. From virtually
nothing in 1994, the value of Web-based transactions hit $7.5 billion in
1997. According to a recent report issued by the UnitedStates Department
of Commerce, this figure could reach $300 billion in the United Statesalone
by 2003. Companies such as Dell Computer are booking over $4 million a
day inweb-based sales, while internet equipment giant Cisco Systems
books more than $20million per day in web-based sales. Included
in this expanding volume of web-basedelectronic commerce – or e-
commerce as it is commonly called – is a growing percentageof cross-
border transactions.
 THE INTERNET AND THE WORLD WIDE WEB
When viewed globally, the web is emerging as the greatequalizer. It
rolls back some of the constraint of location, scale, and the time zones.
Theweb allows businesses, both small and large, to expand their global
presence at a lowercost than ever before. One example is a small California-
based start-up, Cardiac Science,which makes defibrillators and heart
monitors. (Steger, 2008)

After reading this material, the students will be asked to comment on this
readingmaterial and talk about the issues being faced in the society today.
MEDIA
 MEDIA
Media are tools used to store and deliver information or data. It is often
used synonymouslywith mass media, but it can also refer to a single medium
used to communicate any data for anypurpose. Based on varied facts, any
vehicle through which we receive information can beconsidered media. The
singular form of media is “medium,” a channel of communication
orexpression. Recorded sound, for example is a medium where CDs, MP3
files, and LP recordsare all delivery technologies. We have to understand
that delivery technologies come and go,whereas media forms tend to persist
once they have taken hold.When people use media today, however, they
usually are referring to the Mass media, whichtraditionally has included
print journalist, radio and television.
MASS
MEDIA
 MASS MEDIA

When people use media today, however, are usually

referred to the Mass media, which istraditionally has
included print journalist, radio and television. Mass media
simply refers to thetechnological instruments through
which communication flows
 MEDIA
POWER
AND LIMITS
 MEDIA POWER AND LIMITS

Talking about media, the students wouldeasily point to the

means of communication. asradio and television,
newspapers, magazines,and the Internet, that reach or
influence peoplewidely. Each type of media involves
bothcontent, and also a device or object through
which that content is delivered.
 MEDIA POWER AND LIMITS
In modern societies media is called“Information Power”
because media control such a large and diverse flow of
information. The power of the media becomes especially
urgent when one imagines what could happen if control fell
in the hands of groups that oppose democratic
institutions. In such a case, could the persuasive power of
the media be used to destroy individual and political
freedom. Can you think of the recent problem we are facing
in our society?
 THANK YOU
FOR LISTENING!