FOOD PROCESSING 9

LOVELY ADELLIA V. JACILDONE

Teacher III
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History of Marketing

What is marketing?
When people starts to market food?
What are the modern strategies of
marketing?
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2Kings 7:1 Elisha now said, Listen to the

word of Jehovah. This is what Jehovah
says: “Tomorrow about this time at the
gate of Samaria, a seah measure of fine
flour will be worth a shekel and two seah
measures of barley will be worth a
shekel.
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Size and Market Share: Small scale Organic Eats Processing had carved a niche
for itself with a dedicated customer base seeking healthier alternatives. They held a
respectable share, particularly among health-conscious consumers.

Products/Services Offered: Specializing in organic and locally sourced products,

Organic Eats Processing offered a range of fresh, preservative-free options. Their
signature line of cold-pressed juices and organic snacks set them apart.

Strengths and Weaknesses: The company's commitment to sustainability and local

sourcing was a strength, attracting environmentally conscious consumers. However,
their limited production capacity sometimes led to supply shortages during peak
demand.
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1 Size and Market Share:

Q: What is the size in the market?

2 Products/Services Offered:
Q: What sets Organic Eats Processing apart from other competitors?

3 Strengths and Weaknesses:

Q: What is a strength of Organic Eats Processing
 INTERVIEW TIME

• Interview your seatmate using the questionnaire.

 RECOGNIZE THE P OTENTIA L CUS TOMER/ MARK ET IN FO OD P ROCES S ING

• 2.1 Identify the Profile of Potential Customers:

 Demographics:
 Age, gender, income levels, education
 Geographical location
 Household size and composition
 Psychographics:
 Lifestyle preferences
 Values and beliefs related to food
 Hobbies and interests
 Behavioral Factors:
 Buying patterns
 Brand loyalty
 Usage rate