SHOPEE

E-commerce company
 INTRODUCTION

 Shopee is a Singaporean multinational technology company.

 First launched in 2015, Singapore
 Mainly focuses on e-commerce
 Headquartered under “Sea Group” (previously known as
Garena)
 Later expanded its reach to Malaysia, Thailand, Taiwan,
Indonesia, Vietnam, the Philippines, brazil, and Mexico.
 HISTORY
 In Feb, 2015 Shopee launched as a mobile-centric marketplace
where users can browse, shop and sell.
 The app-based platform launched a website in order to compete
with other e-commerce websites in the region like Lazada,
Tokopedia and AliExpress.
 To differentiate itself, Shopee offers online shopping security
through its own escrow service called “Shopee Guarantee”, where
it withholds payment to sellers until buyers have received their
orders.
 On 3 Sep 2019, Shopee officially opened its new six-storey regional
headquarters at Singapore Science Park.
  Trade Name Shopee
 Type Subsidiary of Sea Group
 Industry e-commerce
 Founder Forrest Xiaodong Li
 Founded 5 Feb, 2015 Queenstown
ABOUT  CEO Chris Feng
 No of Employees 20,000+
 Parent Sea Group
 Headquarters 5 Science Park Drive, Singapore
 Area served Southeast, East Asia, Latin
America
 WHY SHOPEE IS SO SUCCESSFUL?

 What makes shopee differ

 Shopee's growth is the result from the other marketplaces is
of its strategic expansion plan the zero commission rates.
in the Southeast Asian region.
 The user-friendly languages  The profit is all to be enjoyed
have made it by the seller only.
more popular among the
buyers.  Shopee has become one of the
most preferred marketplaces in
the Southeast Asian region.
LANGUAGES AVAILABLE IN SHOPEE
Bahasa
Vietnamese
Indonesia

Chinese English Thai

Traditional

Bahasa Chinese
Malaysia Simplified
 Home Baby
Appliances Products

PRODUCTS

Health & Mobile

Beauty phones &
Accessories
 Shopee first started as Now moved into both a
primarily a consumer-to- (C2C) and business-to-
consumer (C2C) marketplace consumer (B2C) model
BUSINESS
MODEL

 Shopee partners with over 70 courier service providers across its

markets to provide logistical support for its users.

 In Singapore, it collaborated with logistics startup NinjaVan for item

pickup and delivery. Other delivery partners in the region include Pos
Malaysia and Pos Indonesia.

SHOPEE
UNIVERSITY
In 2016, Shopee launched an
initiative called “Shopee
University” a series of workshops
and tutorials to aid local
entrepreneurs and businesses in
setting up their online businesses
in the Philippines.
NEW RELEASES
CHINA
SHOPEE MALL MARKETPLACE
PORTAL
In 2017, Shopee launched In 2018, Shopee launched the
“Shopee Mall” with 200 brands China Marketplace portal that
in Singapore and the Philippines. offers shoppers easy access to
Shopee Mall was created to offer products from Chinese
a more diverse online shopping merchants, without any shipping
experience. and agent fees in Singapore and
the Philippines.
 SHOPEE
ADVANTAGES
 15 Days Return Policy: Shoppers can enjoy
hassle-free returns within 15 days for
all Shopee Mall products.
 Shopee has wholesalers and not just resellers.
 Shopee is cheap in purchasing smaller items.
 Shopee will check if the product is authentic
(only applicable for Shopee Mall sellers).
 Some of its sellers offer discounts to
customers who buy in bulk.
DISADVANTAGES
 Only small items are available at Shopee.
 Shopee doesn’t have its own inventory or
warehouses.
 Shopee doesn’t have installment payment
plans.
 Many customers complain about receiving
their package in one to two weeks, especially
those delivered via Shopee’s logistics partner
Black Arrow.
 AWARDS

In 2015, Shopee was awarded the Singapore Startup Of

The Year in the second edition of Vulcan Awards,
presented by Singaporean digital publisher, Vulcan Post.
 CONCLUSION

At the beginning, Shopee started their business as C2C model then they
converted into B2C model. They used different strategies to expand their
business, now shopee is the most preferable platform in Southeast Asian
countries.
THANKS.