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Linear Economy VS Circular Economy

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Linear Economy

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Circular Economy

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Life Cycle Mapping

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 Natural cycles
The perfect circular economy

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 Learn from nature

Keep materials in cycles Nothing becomes waste

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 Biomimicry
Nature inspired design
Restoration
Decomposers restore the
biological nutrients back and
Waste Management
natural cycles restore the Reduction, recycling of waste and
resources. reusing resources for production.

Consumers Consumption
Animals depend on
Nature Circular Responsible consumption
plants for food.
Economy and reuse of products and
services.

Resources
Natural Producers Nutrients for
Plants produce food using the biological cycles
biological nutrients from soil, and raw
water and sunlight. materials for
manufacturing.
Production
Redesigning processes, products, services
to reduce the usage of resources and using
harmless material & clean energy.

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 Five Business Models of Circularity
Circular Resource Product Life Sharing Product As
Supplies Recovery Extension Platform A Service

Products made Services that work to Services that offer to Sharing platforms allow Products that are
from fully eliminate resources, extend the life of an people to collaborate used by one or
renewable, materials, or waste otherwise discarded and share a product more customers as
recyclable, or from leaking into the product through repairing, amongst themselves a pay-as-you-use
biodegradable environment and upgrading, or reselling without singular arrangement.
resource inputs. maximizing the value of back into the loop. ownership by the
it to reenter the loop. customer.

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Circular Supplies: Shoes made from plastic

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Resource Recovery: Waste to energy

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Product Life Extension: Takeback & repair service

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Sharing Platform: Ridesharing

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Product As A Service: Clothes rental

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 Class Activity: Circular Business Case Study

1 What does the company do? 6 How do they reduce or eliminate waste?

2 Do they offer goods, services, or both to their customers? 7 Does their business model help regenerate natural
systems?

3 Which of the 5 circular economy business models does the

8 What added value do they offer customers and the
company utilize?
environment with their circular model?

4 What linear problem is the company trying to solve

9 As a designer, how could you help make their business
through circularity?
even more circular?

5 How do they keep materials in a closed loop system?

(e.g. recycle plastic bottles to make new products)

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Circular Lifecycle Map

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