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BBS 1ST YEAR
SWOT ANALYSIS
 INITIAL STAGE OF STRATEGIC PLANNING
 S.W.O.T. IS AN ACRONYM THAT STANDS FOR
STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND
THREATS. A SWOT ANALYSIS IS AN ORGANIZED LIST OF
YOUR BUSINESS’S GREATEST STRENGTHS, WEAKNESSES,
OPPORTUNITIES, AND THREATS.
 RELATED TO ENVIROMENTAL SCANNING
 IDENTIFIES STRENGTHS AND WEAKNESSES ALONG WITH
OPPORTUNITIES AND THREATS THAT COMES FROM THE
CHANGES IN ENVIRONMENT.
 HELPS IN ACHIEVING THE ORGANIZATION MISSION AND
GOAL
 HELPS IN PLANNING AND IMPLENTATION
STRENGTH
STRENGTH IS THE ABILITY TO PERFORM BETTER
THAN OTHERS.
POSITIVE ATTRIBUTES, FEATURES OF THE
BUSINESS
THE STATE IN WHICH THE ORGANIZATION HAS
SUFFICIENT OR WELL EQUIPPED RESOURCES
THAN THE COMPETITORS.
EXAMPLES EXPERIENCED EMPLOYEES,
AVAILABILITY OF HUGE CAPITAL, GOOD
REPUTATION IN THE MARKET, LOYAL
CUSTOMERS, TECHNICAL EXPERTISE ETC.
WEAKNESS
 WEAKNESS IS THE INABILITY TO PERFORM
SATISFACTORILY OR THE STATE IN WHICH
COMPETITORS ARE IN BETTER POSITION.
 THE STATE IN WHICH THE ORGANIZATION
DOES NOT POSSES SUFFICIENT RESOURCES
THAN THE COMPETITORS.
 NEGATIVE FACTORS / ASPECTS
EXAMPLE NON AVAILABILTY OF THE FUND,
NEW IN THE MARKET, BAD REPUTATION,
UNQUALIFIED STAFFS, WEAK MANAGEMENT
ETC
OPPORTUNITIES
 THE FAVOURABLE CONDITIONS WHERE THE
ORGANIZATION CAN EXCEL. CAN PERFORM
BETTER.
 POSTIVE SITUATION IN WHICH

ORGANIZATION CAN GAIN UPPER HAND.

 MONOPOLY MARKET, CREATION OF NEW

MARKET, INCREMENT IN THE LIVING

STANDARD
THREATS
 UNFAVORABLE CONDITIONS WHERE THE
ORGANIZATION WILL FACE DIFFICULTIES AND
CAN NOT PERFORM BETTER.
 NEGATIVE SITUATION IN WHICH THE

ORGANIZATION CAN GET COLLAPSED.

 EXAMPLES INCREMENT OF COMPETITOR,

ADVERSE GOVERMENTAL RULES, LOW

ECONOMIC GROWTH RATE ETC.
STRATEGIES
STRENGTH WEAKNESS

OPPORTUNITIES Examines strategies Examines strategies

that use strengths to that take advantage of
make use of opportunities to avoid
opportunities (SO) weaknesses (WO)

THREATS Examines strategies Examines strategies

that use strengths to that minimize the
overcome or avoid effect of weaknesses
threats (ST) and overcome or
avoid threats (WT)