DINO CONTI

ICE CREAM

Presented by : Oumayma AIT-LMAALEM

Ouassim MAHIR
Mohamed BELLAZIZA
 Background
Company Products
Dino conti ice cream
Ice cream distribution

Location
Sold in
Santa Barbara
California – USA Supermarkets /company
owned stores

Most famous product

Sales problems

Supakool chocolate ice cream

Slow growth – Falling profits
 Reasons for falling profits

01 02 03 04 05

Products
Outlets
Don’t have a very wide Need more outlets , in
range of flavors and the addition to supermarkets
packaging is not very and ice cream stores
Prices exciting
Equipment Environment
Two main competitors
have been cutting their Equipment and trucks The containers are not
prices so that our prices needs upgrading recycled
are beginning to look
higher
 Investment options
Upgrade equipment and fleet of trucks Distribute to more outlets

Faster processing speeds High initial costs of
higher productivity and purchasing along with
better reliability potential expenses for
installation and training
Build a bigger factory
Increasing brand Challenges related to
awareness and exposure to inventory management,
potential customers who logistics, supply chain
may not have been reached coordination, and overall
through existing channels business coordination
Increase advertising budget

Increasing production market uncertainties and Attract new customers Difficulties in other areas
capacity fluctuations can impact and increase brand of the business, such as
the return on investment, visibility among product development,
making the venture target demographics operations, or employee
financially risky compensation, if not
managed carefully
 Make the company more Green Export to China and Russia

Challenges associated with

Attracting The availability of green Providing significant international trade,
environmentally alternatives for certain opportunities for business including navigating
conscious customers and products or processes growth and increased shipping processes, customs
investors may be limited brand recognition regulations, and the distinct
legal and regulatory
landscapes of each country
Improve the products packaging
Develop a rang of exotic fruit drinks

Eye-catching packaging
If the costs of packaging Demonstrates innovation, Sourcing exotic fruits
can grab the attention of
improvements are enhancing brand image consistently may pose
potential customers and
significant, businesses and potentially attracting challenges due to seasonal
entice them to choose a
may face challenges in consumers seeking for availability, geographical
product over
passing these costs into unique and premium constraints, and potential
competitors, potentially
consumers beverage options supply chain disruptions
leading to increased sales
 Offer free Ice-cream one day a year

Fostering positive relationships with customers and Can be expensive, impacting profit margins, especially
building goodwill. if the promotion is not accompanied by additional sales
Attracting attention and serving as a marketing
opportunity to increase our brand visibility

Buy out the major competitor

Reducing competitive pressures , enhancing pricing Risk of overestimating the value of the competitor ,
control and increasing market share , contributing leading to potential financial losses if the expected
to industry dominance synergies do not materialize as planned
THANK YOU FOR YOUR
ATTENTION