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ICE32
ICE32
Application
Added to compressor Lubricant
Lubricant carried with Refrigerant Typical AC System
Forms thin film on all surfaces
Aids Lubrication and Heat Transfer
Simple
Simple effective
effective application
application
How is ICE32 applied?
Applicator
Connections
What is it?
Professional application Ambient Temperature
Single application dose (40ml)
Added to AC oil through low pressure ports
Fully compatible with all AC lubricants
Takes 5 – 10 minutes to apply
Air Vent Temperature
Unique
Unique Highly
Highly Effective
Effective Product
Product
How
How does
does ICE 32work?
ICE32 work?
Low
Low Surface
Surface Contamination
Contamination =
= Improved
Improved Heat
Heat Exchange
Exchange
Mineral Oil
POE
Improved Lubricity =
= Longer Life
Wear
Wear Reduction
Reduction Performance
Performance
Cu 3 ppm 2 ppm
33% less
Fe 10 ppm 2 ppm
80% less
Zn 34 ppm 8 ppm
76% less
ICE
ICE 32 produces
32
produces large
large reduction
reduction of
of metal
metal contamination
contamination
Test - Detail results
Durability Test (Jacobs Sverdrup) - Two new GM systems Cooler Evaporator and Compressor
run 400 hours at high load. Recommended PAG oil - one treated Case
with ICE32) Southwest Research Institute - 10
Element Non-Treated Treated Difference vehicles Evaporator Temp. Compressor Case Temp.
in Oil System (mg/kg) System (%) Ambient
Test temperature
Conditions Changerange
(°C) - 31- 40
Change (°C) – Range
(mg/kg) °C Range
Copper 3 2 -33 50 km/hr outside
-1.2 to -2.6 -0.78 to –2.5
Iron 10 2 -80 air
Comprehensive
Comprehensive tests
tests produce
produce convincing
convincing significant
significant
Temperature Reduction Gradient
Degrees C
Interior before
What is the result? 45
40
Interior with ICE32
Vent before
35
Vent with ICE32
30
25
20
15
10
5
0
0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0
Elapsed time (minutes)
0 1 2 3 4 5 6
% Improvement
Comprehensive
Comprehensive tests
tests produce
produce convincing
convincing significant
significant results
results
USA Market Experience
32
ICE into USA market in 2001
Rapid acceptance in fast service centres
such as Express Lube & Jiffy Lube
Major repair chains including Firestone
and specialist AC chains
Installed in over 400,000 vehicles
Excellent customer response and
satisfaction
Significant
Significant immediate
immediate maintenance
maintenance savings
savings
Marketing in EU Association with new effective technology
Market tested in 2004 in NL, DE, UK, FR by some AC Reduction in warranty claims
suppliers and service chains
Additional profit at low incremental cost
Excellent trials feedback- high level of commercial
interest: “product works & sells”...”fills a Good fit with other AC products/services
gap”...”something new”
Unique selling points to Market: Commercial Support
End customer Shrieve offer support to trials and technical evaluation
Protection of expensive AC system (major Flexible approach to commercial development and
growing source of auto warranty claims) agreements
“Cooler Car Faster” Provide support to product launch and commercialisation
Reduced system wear and engine drag Promotional leaflets/brochures/posters
One-off lifetime treatment; for about the cost Training/education
of an oil change or UV dye treatment
Installation guides and technical information
Installer
Introductory samples
Satisfied customers
Tailored products packaging and application
Additional profit at low incremental cost methods
Simple installation in just a few minutes Promotional support
Good fit with other products/services Continued technical programmes to generate
performance data and support product development –
AC industry chain supplier ZEXEL/VALEO programme in 2004
Increased customer satisfaction Product information and support at www.ice32.com
Powerful
Powerful Product
Product Marketing
Marketing and
and Commercial
Commercial Support
Support