FUNDAMENTALS OF

PROFESSTIONAL
COMMUNICATION IN A GLOBAL
BY PRATIMA
SCENARIO 2306001
B.COM(H)
 WHAT IS PROFESSIONAL
COMMUNICATION?
Whether sitting in a meeting, attending an interview, or sending an email to a
client, communication is of vital importance. Professional communication is
defined as oral, written, digital, or visual forms of information delivery in a
workplace. Professional communication also involves various forms of speaking,
writing, and responding within and beyond the workplace environment. It is used
in memos, letters, business proposals, and press releases.
However, the ways in which people engage with colleagues, clients, and business
partners has shifted steadily. People no longer have to be in the same office,
building, or even country to do business together. These changes have only made
effective professional communication more crucial. Poor communication in the
business world could lead to loss of money, energy, opportunity, and time.
 BUSINESS COMMUNICATION
Business communication is the process of sharing information between people within the
workplace and outside a company. Effective business communication is how employees and
management interact to reach organizational goals. Its purpose is to improve organizational
practices and reduce errors.

VERBAL COMMUNICATION
Verbal communication is about language, both written and
spoken. In general, verbal communication refers to our use of
words while nonverbal communication refers to
communication that occurs through means other than words,
such as body language, gestures, and silence.
NON VERBAL
COMMUNICATION
Nonverbal communication sends cues to others using actions
rather than words. People can express happiness, engagement,
concern, gratitude and confidence by responding nonverbally.
This can include communication using hand gestures, eye
contact, body language, appearance, facial expressions and tone
of voice
CROSS CULTURAL INFLUENCE
WHEN EVER WE HAVE BE A GOOD LISTENER AND
CROSS CULTURAL
CULTURAL COMMUNICATION, WE
SHOULD KEEP IN MIN THE
ASK QUESTION IS ANY
DOUBT OR IF ANYTHING
cross-cultural communication refers to CULTURAL DIFFERENCE SO FEELS OFFENSIVE

COMMUNICATIO
communication between people who differ in any
THAT WE DON’T
MISINTERPRET THEIR
BECAUSE IT MIGHT BE
BECAUSE OF CULTURAL
of the following: working styles, age, nationality, WORDS OR ACTIONS
DIFFERENCE
N race, gender, sexual orientation, and so
ethnicity,
on.
in this era of globalization where people
communicate with people of different culture LANGUAGE BARRIER TRY TO CONNECT
every single day, the impact on business IS THE BIGGEST WITH THEM IN A
communication is quite aparent. PROBLEM IN CROSS DEEP
CULTURAL
CONVERSATION AND
COMMUNICATION.
UNDERSTAND THEM
 T I V E
E C
E F F MUNICA T
COM
ION EFFECTIVE COMMUNICATION IS THE
PROCESS OF EXCHANGING IDEAS,
THOUGHTS, OPINIONS, KNOWLEDGE, AND
DATA SO THAT THE MESSAGE IS RECEIVED
AND UNDERSTOOD WITH CLARITY AND
PURPOSE. WHEN WE COMMUNICATE
EFFECTIVELY, BOTH THE SENDER AND
RECEIVER FEEL SATISFIED
 F O R
T I P S I V E • Active listening
F E C T A
E F UN I C
• Clear conversations
M M
CO
T I O N • Avoid use of technical
words
• Encourage feedback
• Avoid distractions
 T I P
Miscommunication
Miscommunication ("mis" + "communication")
is the failure of communicating clearly the S
intended message or idea. It may be a social
inability to communicate adequately and
properly, and it is one of many types of TO AVOID
communication barriers.
It is an instant where either the speaker is
• UNDERSTAND THE
MISCOMMUNICATION
unable to provide the proper and adequate
information to the hearer or the hearer
RECEIVER
misperceived and couldn't recognise the
communication from the speaker. The cases
• CLEAR DOUBTS
of miscommunication vary depending on the
situation and persons included in it, but often
• DON’T USE DOUBLE-
result in confusion and frustration
MEANING WORDS
 Netiquette describes the rules of
U E T T E S conduct for respectful and appropriate
N E T I Q
communication on the internet.
Netiquette is often referred to as
etiquette for the internet. These are not
legally binding rules, but recommended
rules of etiquette. Netiquette is mostly
used for dealing with unknown people
on the internet.
 DO’S AND DON’TS
DO’S
• USE RESPECTFUL LANGUAGE ALWAYS
• SHARE DISCRETION
• RESPECT PRIVACY OF OTHERS
• CHOOSE FRIENDS WISELY
• USE ABBREVIATIONS AND EMOJIS CAREFULLY
• RESPOND PROMPTLY AND CHECK FACTS BEFORE
FORWARDING

DON’TS
• DON’T SPAM
• DON’T STACK
• DON’T TROLL
• DON’T BE A CYBER BULLY
• DON’T EXCLUDE OTHERS IN A GROUP CHAT
• DON’T BE ABUSIVE
 IMPACT OF TECHNOLOGY
ON COMMUNICATION

TECHNOLOGY AND POSITIVE IMPACT NEGATIVE IMPACT

COMMUNICATION
1) GLOBAL CONNECT 1)LOSS OF PERSONAL
he advent of technology has led to the significant 2) TIME SAVING CONNECT
progression of different sectors such as health, 3) MANY WAYS TO 2) PRIVACY ISSUE
transport, manufacturing, engineering, food, etc. COMMUNICATE 2) DETERIORATING
Nowadays, different companies are adopting 4) EASIER TO GET LANGUAGE
technology to enhance customer experience and in 4) POTENTIAL
FEEDBACK
turn augment their business. MISUNDERSTANDING
5) CAN COMMUNICATE
ANYTIME
Thank you