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THIS IS YOUR CAMPAIGN (FOR GRADE 9)

THIS IS YOUR CAMPAIGN (GRADES 10 TO 12)


YOUR
CAMPAIGN
PAGE :
(GRADE 9)
YOUR
CAMPAIGN
PAGE (GRADES
10 TO 12)
THE PROCESS

• Your page and story


• Core funders and funding science
• Leveraging social media
• FAQ’s
YOUR STORY

https://www.fueladream.com/home/campaign/57272

57272 IS SARAH’S UNIQUE CODE


YOUR STORY
YOUR STORY

Look at the key elements


of your campaign page.
YOUR STORY HAS MANY ELEMENTS

• A unique URL.
• Your image and about you.
• About the problem.
• About the initiative and solution.
• About the Hospital and Rotary Club of e-city
• Tax benefits -80G
• Feedback.
• Live funder update.
CORE FUNDERS
CORE FUNDERS – KEY LEARNINGS

• Step 1 : Parents fund 10% of the goal ideally.


• Step 2 : Call 50 key people and send them your campaign link.
• Step 3 : Post on your relative’s group.
• Step 4 : Get your parents/guardians to post on their WhatsApp groups.
• Step 5 : Thank your funders and ask them to share your campaign on their social media.

• The SHAADI-KA-LIST mapping exercise is a great tool to identify whom to reach out to.
HOW TO MAKE A PHONE CALL?
KEY DONT’S

• Do not share on social media until you are at 60% or more


• Do not start your campaign until your folks/guardian's fund
• Do not tell your friends about the campaign for the first 4 days at least.
• Do not shy away from making phone calls to 50 funders.
• Do not hesitate if you have a question or doubt – ask us on the group
THE COMMUNICATION TOOLS

• Telephone calls ( dialogue for this is the WhatsApp message)


• Face to face talk, emails etc. are not critical
• Skype calls for key funders who are not in the city
• Social Media– WhatsApp, FB , Instagram

Telephone calls &


WhatsApp are critical
LEVERAGING SOCIAL MEDIA

57272 is her campaign’s unique code.

Your basic message has some of the elements.


ADD A MORE
RELEVANT
MESSAGE TO IT
• What
• Why
• Where
• Problem
• Costs
• How to fund
• Transparency
ADD A MORE
RELEVANT
MESSAGE TO IT
• What
• Why
• Where
• Problem
• Costs
• How to fund
• Transparency
MESSAGE FOR
YOUR PARENTS
TO SEND.

You can easily edit the above


message and use it for
relatives, friends etc.
FOLLOW THE PROCESS.
HOW TO GET NEW FUNDERS ?
SHARING - JUST FOCUS ON SIMPLE REQUESTS
FAQ’S

• Is it TOUGHER to raise funds once am past my goal?


• Why do people need to register and give their info ?
• Can people pay by cheque?
• What if someone gives me INR 1000 cash ?
• What if someone is having a problem paying ?
• When do funders get their 80G tax receipts ?
• How do friends/contacts/relatives living abroad fund?
THE PAYMENT PROCESS THE PAYMENT OPTIONS
POST LAUNCH

Launch and post launch. What we do

• Step 1 : Create a WhatsApp group. You can ask all your queries on that.
• Step 2 : We launch and monitor progress together.
• Step 3 : We continuously share best practices and updates.
• Step 4 : We congratulate those who are doing well.

Let’s have fun together and become change agents.


HAPPY TO HELP!

Abhiroop K Varsha Sujay


96328 74242 97781 66252
POST LAUNCH

Anyone who wants to register for this campaign can do so even after the first few days.
They can register at the links below.
https://www.fueladream.com/form/571 (Grades 10 to 12)

https://www.fueladream.com/form/568 (Grade 9)

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