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Chapter-1 1
Chapter-1 1
Chapter-1 1
RESEARCH
PRACTICAL RESEARCH 2
WHAT IS
QUANTITATIVE
RESEARCH?
QUANTITATIVE RESEARCH...
It is “explaining phenomenon by collecting
numerical data that are analyzed using
mathematically based methods in particular
statistics. Aliaga and Gunderson (2000)
CHARACTERISTICS:
• Objective. Quantitative research seeks
accurate measurement and analysis.
• Costly
• Difficult and time-consuming
• Requires extensive statistical treatment
• Stringent standards
WEAKNESSES
• Quantitative methods also tend out to turn
out only proved or unproven results,
leaving a little room for uncertainty, or grey
areas.
• Quantitative research requires a large
number of respondents.
NOTE: