CHAPTER I:

COMMUNICATION
AN OVERVIEW
URIEL G.
MAGLINES
 LESSON 1

NATURE OF THE
COMMUNICATION PROCESS
DEFINING COMMUNICATION
• A process of sharing and conveying messages or
information from one person to another within and
across channels, contexts, media, and cultures.

• Sending and receiving messages to achieve

understanding.

• Derived from the Latin word “Communis” which

means to impart, to transmit, to convey and to share.
HUMAN COMMUNICATION
• Human communication is a conscious or unconscious,
intentional or unintentional process in which feelings
and ideas are expressed in verbal and nonverbal
messages.

• It is the act or process of using words, signs, or

behaviors to express or exchange information or to
express your ideas, thoughts, feelings to someone else.
COMPONENTS
COMMUNICATION
1. Speaker
2. Message
3. Encoding
4. Channel
5. Decoding
6. Receiver
7. Feedback
8.Context / Situation
9. Barrier / Noise
10. Medium
THE NATURE OF COMMUNICATION

• Communication is a process.

• Communication is an interaction.

• Communication can be expressed through written or

spoken words, actions (nonverbal) or both spoken
words and nonverbal actions at the same time.
 LESSON 2

VERBAL AND NONVERBAL

COMMUNICATION
 VERBAL
COMMUNICATION

• Communicating with words, written or spoken. Verbal

communication consists of speaking, listening, writing and reading.

• Takes place through face-to-face conversation, group discussions

e.g. counselling, interviews, seminars and workshops, etc.

• Process of exchanging information between two or more persons

through written and oral words.
TYPES OF VERBAL
COMMUNICATION
ADVANTAGES

• More personal and informal

• Makes immediate impact
• Provides opportunity for interaction and feedback
• It is very fast and non-expensive
• Help us to foster better relationships with your co-workers and
friends.
• Used to inform, inquire, argue and discuss topics of all kinds.
DISADVANTAGES

• A word once uttered can't be taken back

• It can be forgotten easily
• There is no legal evidence of oral communication
 NONVERBAL
COMMUNICATION

• Communicating without using any spoken or written word

• Wordless messages
• Takes place gestures, facial expressions, eye contact and touching
• It also includes pitch, speed, tone and volume of voice, dress and
appearance
ADVANTAGES

• Helps to communicate with someone who is hard of hearing or deaf

• Helps to communicate in silent zones
• Helps to communicate with distant person
• Helps to communicate with people who doesn't understand our
language
• Culturally determined
• Captures feelings and emotions
DISADVANTAGES

• Cannot be used as public tool of communication

• Cannot create an impression upon people / listeners
• Misperception of body language or gestures
TYPES OF NONVERBAL
COMMUNICATION
 LESSON 3

TYPES OF COMMUNICATION
 LESSON 4

NATURE OF THE SPEECH

COMMUNICATION PROCESS
• Dynamic
• Continuous
• Irreversible
• Interactive
• Contextual
 LESSON 5

FUNCTIONS OF SPEECH
COMMUNICATION
1.CONTROL FUNCTION - communication clarifies duties,
authority, and responsibilities, thereby permitting control.

2.MOTIVATION FUCTION – used to persuade another person

to change his/her opinion, attitude, or behavior.

3.INFORMATION FUCTION - communication provides

information to be used for decision making.

4.EMOTIONAL FUCTION - communication permits the

expression of feelings and the satisfaction of social needs.
5. SOCIAL INTERACTION FUNCTION – the most familiar and
the primary reason why people communicate. Humans talk for
the sole purpose of coming together as a society. It allows
people to be connected with one another.
 LESSON 6

LEVELS OF COMMUNICATION
 LESSON 7

MODELS OF COMMUNICATION
LINEAR MODEL OF COMMUNICATION

• Considered as the earliest and most influential model

of communication.

• This model views communication as one-way or a

linear transmission of messages.
INTERACTIVE MODEL OF COMMUNICATION

• Shows that communication is a two-way process, for it

recognizes the presence of feedback.
• This means that there is message going both ways. The sender
gives off a message to the receiver, who then responds and
becomes the sender, and so on.
TRANSACTIONAL MODEL OF COMMUNICATION

• Describes communication as a process in which communicators

generate social realities within social, relational, and cultural
contexts.
• Model suggests that you are simultaneously a sender and
receiver.
• Also includes a more complete understanding of context.

• The Transaction Model of communication frames communication

as a force that shapes your realities before and after specific
interactions occur, it must account for contextual influences
outside of a single interaction. To do this, the Transaction Model
considers how social, relational, and cultural contexts frame and
influence communication encounters.
 END OF CHAPTER 1

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