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BRM Session Sampling Techniques
BRM Session Sampling Techniques
STEP DESCRIPTION
1.Define the population The population is defined in terms of a) element, b) units,
c) extent and d) time
2.Specify sampling frame The means of representing the elements of the
population for example, telephone book, map or city
directory are described.
3. Specify sampling unit The unit for sampling is selected. The sampling unit may
contain one or several population elements.
4.Specify sampling method The method by which the sampling units are to be
selected is described.
6.Specify sampling plan The operational procedures for selection of the sampling
units are selected.
7. Select the sample The office and field work necessary for the selection of
the sample are carried out.
Symbols
PROBABILITY SAMPLES
• Judgment samples
• Quota Samples
• Convenience
Source of Errors
SAMPLING ERRORS
1.The use of an inadequate frame.
2.A poorly designed questionnaire.
3.Recording and measurement errors.
4.Non-response problems.
5. Biased errors ( may arise due to (i) faulty process of
selection, (ii) faulty work during the collection of
information, and (iii) faulty method of analysis.)