TABLE OF CONTENTS

Chapter 1- The Problem Chapter 3 -

01 and its Background 03 Methodology

Chapter 2 - Review
02 of Related literature
04 Currriculum Vitae
 Chapter
1:
The
Problem
and Its
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Hogwarts School of Witchcraft &Wizardry
Backgroun
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 Introduction
● The Birth of Capitalism and
Financial Capabilities from
Globalization
● The Spread of COVID-19
Pandemic
● The Study’s Purpose
Towards Its Target
Population
● The Study’s Main
Objectives
Statement of the Problem
• Product Prioritization
• Factors Affecting Purchasing
Decision
• Proving whether the factors
provided has an impact towards
consumer's purchasing
decisions
• The significant difference in the
assessment of the respondents
as to the factors influencing
purchase decisions.
Statement of the Problem Theoretical Framework
• External factors that
caused impulsive buying. ● Maslow’s Hierarchy of
• The proposed buying Needs Theory
behavior based on the
findings.
 VS of
ea
Buying Behavior
N V
the ABM Students at
VSV Polytechnic
the bndny
NUniversity of the

Factors av Philippines
v
v n
Products

D v
D a
•Product Appeal V •Basic Necessities
•Sales Promotion
•Brand Image
V S •Hygiene Materials
•Academic supplies
H •Miscellaneous stuff
•Media
Influencers Sv n•Basic Medications
•Advertising
HVS Gender
bndn V
SV
needs

N V
y N
Conceptual Framework
 Hypothesis Scope and
Limitations of the Study
A significant difference among the
assessment of the factors
• Impact of the Covid-19 towards
influencing purchase decisions
the buying behavior of 200
during pandemic by the following
ABM Grade 12 Senior High
variables:
School Students of Polytechnic
• Product Appeal
University of the Philippines
• Sales Promotion
that is currently enrolled for
• Brand Image
with academic year 2022-2023.
• Media Influencers
• Gender
• Advertising
Significance of the
Study
The result of the study would
play significant implications
for the beneficiaries:
• Students
• Community
• Businessmen
• Future Researchers
o ï
Definition of terms
The following terms were
defined operationally to provide
a common frame for reference:
• Brand Image
• Sales Promotion
• Product Appeal
• Advertising
• Gender
• Media Influencers
• Social Media
 Chapter 2:
Review of Related
Literature
 Synthesis
● Rise of E-commerce. Impact of the COVID-19 Pandemic on Online Consumer
Purchasing Behavior by Shengyu, Beata, Sevda, Irina and Amina
● Consumer’s Purchase Prioritization. Impact of COVID-19 on consumer behavior by
Diane Crispell.
● Most Crucial Product Bought for Survival. Consumer Food Buying during a
Recession by Jayson L. Lusk and Brandon R. McFadden
● Consequential Aspects Caused by the Pandemic that also Affects Purchasing
Behavior. A cross study in Mexico, Colombia and Ecuador by Emigdio, Laura, Monica
and Mayra and The impact of the COVID-19 crisis on consumer purchasing
motivation and behavior by Ulpiano, Javier and Antonio
● Consumer Buying Method Preference supported with multiple factors. Impact of
COVID-19 on Consumer Buying Behavior Toward Online Shopping in Iraq by Ali Jamal
Bayad
 Chapter 3:
Methodologyø
 Research Design
ResearchInstruments
The current study adopts a
• Online Survey Questionnaire
quantitative-non experimental
methodology with a
correlational approach.
Data Gathering Procedure

Population and Sampling • Due to the ongoing pandemic,

• A number of 200 randomly
selected ABM Grade 11
students at PUP.
• 134 Samples from the
population size are used in the
study.
the questionnaire was then
created through an online
form so that respondents can
answer it easily in their times
of leisure.
 Slovin's Formula
Chapter 3: Methodology
Given the population size, this statistical
ø
tool was used to calculate the sample size.

Statistica
n = N / (1+Ne2)
whereas:
n = no. of samples
N = total population

l e = error margin / margin of error

n = 200 / 1 + 200 (0.05)2

n = 200 / 1 + 200 x 0.25

Treatme n = 200 / 1 + 200 x 1/400

n = 200 / 1 + ½
n = 200 / 3/2

nt of
n = 200 x 2 / 3

n = 400/3 or 133.33 or 134

Data
Validation of Instruments
• The researcher's instrument used in conducting this
research is a survey questionnaire through an online
survey via a google form.

• The researchers seek help from their previous

research teacher Mr. Tirsolito Salvador validate the
questions
Cur r i c u l um
Vitae
 Alfea Jenica B. Aguilar
Secondary (JHS)
217 E St.,
2017-2021
Ilang-ilang

Bancal, Meycauayan City,

Malanday National High
Bulacan
School
M.H. Del Pilar St.,
SKILLS:
Malanday, Valenzuela
 Adaptability
City
 Time Management Skills
 Problem-solving Skills
2011-2017 Bancal
EDUCATIONS:
Integrated School
Secondary (SHS)
San Diego St.,
2021-2024 Polytechnic University
Bancal, Meycauayan City,
of the Philippines
Bulacan
Senior High School
Sta. Mesa, Manila
 JANE HAZEL O. BARBADO
Secondary (JHS)
418 Balmes St., Quiapo
2017-2021 Victorino Mapa High
Manila City
School
300 San Rafael St. San
SKILLS:
Miguel Manila,
• Interpersonal Communication Skills
Philippines
• Problem Solving Skills
• Adaptability
Elementary
2011-2017 Apolinario Mabini
EDUCATION:
Elementary School
Secondary (SHS)
1001 Severino St.
2021-2024 Polytechnic University of
Quiapo, Manila
the Philippines
Senior High School
Sta. Mesa, Manila
MARK IVAN C. BOCO Secondary (JHS)
116 - W Santol St., Brgy. 2017-2021 Victorino Mapa High
Santol, Quezon City School
300 San Rafael St. San
SKILLS: Miguel Manila,
• Decision-making Skills Philippines
• Analytical Skills
• Teamwork Skills Elementary
2011-2017 Padre Burgos Elementary
EDUCATION: School
Secondary (SHS) 586 Altura corner,
2021-2024 Polytechnic University of Buenos Aires Street,
the Philippines Senior High School Sampaloc, Metro Manila
Sta. Mesa, Manila
 Secondary (JHS)
TWINKLE KHANNA D. BONIFACIO 2017-2021 Victorino Mapa High
412 B. Paltoc St. School
Sampaloc, Manila 300 San Rafael St. San
Miguel Manila,
SKILLS: Philippines
• Creativity Skills
• Teamwork Skills Elementary
• Adaptability 2011-2017 Padre Burgos Elementary
School
EDUCATION: 586 Altura corner,
Secondary (SHS) Buenos Aires Street,
2021-2024 Polytechnic University of Sampaloc, Manila
the Philippines Senior High School
Sta. Mesa, Manila
SUNORA A. BULEG Secondary (JHS)
267 P. Casal St., San Miguel 2017-2021 Victorino Mapa High
Manila City School
300 San Rafael St. San
SKILLS: Miguel Manila,
• Effective communication skills Philippines
• Active listening
• Leadership Elementary
2011-2017 Apolinario Mabini
EDUCATION: Elementary School
Secondary (SHS) 1001 Severino St.
2021-2024 Polytechnic University of Quiapo, Manila
the Philippines Senior High School
Sta. Mesa, Manila
CHARLENE O. CORDERO Secondary (JHS)
1002 F6 Leyte del sur St. 2017-2021 Victorino Mapa High
Sampaloc, Manila School
300 San Rafael St. San
SKILLS: Miguel Manila,
• Communication Skills Philippines
• Time Management Skills
• Organizational Skills Elementary
2011-2017 Padre Burgos Elementary
EDUCATION: School
Secondary (SHS) 586 Altura corner,
2021-2024 Polytechnic University of Buenos Aires Street,
the Philippines Senior High School Sampaloc, Metro Manila
Sta. Mesa, Manila
EDRIALYN MAE G.FRANCIA
Secondary (JHS)
418 Balmes St., Quiapo
2017-2021 Victorino Mapa High
Manila City
School
300 San Rafael St. San
SKILLS:
Miguel Manila,
• Communication Skills
Philippines
• Teamwork Skills
• Adaptability
Elementary
2011-2017 Apolinario Mabini
EDUCATION:
Elementary School
Secondary (SHS)
1001 Severino St.
2021-2024 Polytechnic University of
Quiapo, Manila
the Philippines Senior High School
Sta. Mesa, Manila
Thank you for listening!!!
phmbao_276