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NAME : RANA HITEN .P.
ROLL .NO : 130
F.Y BBA
A-ANAND M-MILKU-UNIONL-LIMITED
 AMUL means
“priceless” in sanskrit.
 AMUL is Number 1
Dairy brand in India.
 AMUL-The Taste of
India.
 Multi-Dimensional
impact on Rural
Economy & Society
HISTORY
 Formed in 1946, is a dairy cooperative movement India with
250 liters of milk per day with name ‘KAIRA DISTRICT CO-
OPERATIVE MILK PRODUCERS’ UNION.
 A brand name AMUL is managed by Gujarat Co-operative
Milk Marketing Federation Ltd. (GCMMF).
 The brand name Amul mean “AMULYA”-suggested by a
quality control expert in Anand.
 Dr. Verghese Kurien. Former chairman of the GCMMF- the
man behind the success of Amul.
OVER VIEW OF COMPANY
 Members: 17 district cooperative milk producers' Union
 No. of Producer Members: 6,84,807
 No. of Village Societies: 1215
 Total Milk handling capacity: 5 million litres per day
 Milk collection Daily Average:1.8million litres
 Milk Drying Capacity: 100 Mts. per day
 Cattle feed manufacturing Capacity: 1200 Mts. per day5
WHY CSR?
 Good relationship with local community eases business activities.
 This type of engagement with stakeholders creates buyer
awareness and loyalty.
 Gets the company, positive press coverage.
 Business innovation: Development of new technologies, materials
or processes that reduce water, energy usage or harmful materials
 Builds goodwill of the company.
 Various CSR activities conducted with the help of employees helps
in building their morale and creates a positive environment.
 To give back to the society.
 C.S.R. INITIATIVES
1) Tribhovandas Foundation
2) SGSY
3) DairyDemonstrationFarm
4) Amul Scholar
 1. TRIBHUVANDAS FOUNDATION
AIM: MODE OF ACTION:
TO BRING PEOPLE IN BPL Foundation is run by villagers
TO APL BY PROVIDING THEM themselves.
NECESSARY RESOURCES TO
BECOME SELF EMPLOYED . Foundation has dedicated team
of medical officers and
necessary staff.
Continuous training to village
health workers.
Large scale implementation of
the concept of ‘Safe Delivery
Kit’ for pregnant women.
Organized camps for detection
and improvement of vision of
the rural people.
 2. SGSY (SWARNA JAYANTHI GRAM SWAROZGAR YOJANA)
AIM :
TO BRING PEOPLE IN BPL TO
APL BY PROVIDING THEM
NECESSARY RESOURCES TO
MODE OF ACTION: BECOME SELF EMPLOYED.

Distributed MILCH animals to

8755 beneficiaries
Trained 12,647 men and
women in dairy husbandry.
56 Bore wells were dug.
A mobile diagnostic laboratory
has been put into operation.
 3. DAIRY DEMONSTRATION FARM

AIM:
MODE OF ACTION:
EN COURAGE THE FARMERS TO
US E HIGH YIELDING Amul Darshan: Aims at
SC IENTIFIC METHODS BY exposing producer
PR OV ID IN G A D E MON S T R AT ION
members to various
facets of dairy
operations to keep them
informed and aware of
the development and
adopt to good
management practices in
production of milk.
4 . AMUL SCHOLAR
AIM:
MODE OF ACTION: TO P R O M O T E E D U C AT I O N
A N D N U R T U R E TA L E N T.
Amul Scholarships:
Encourage outstanding children
of farmers.
Amul Scholar Felicitation
Program:
To encourage outstanding
children of employees.
Amul Vidya Shree & Vidya
Bhushan: To recognize the
brilliance of the students
across India.
THANK YOU