Chapter

II
Understanding
Communication in
the Digital Age
Chapter IV
A World of
Ideas
Learning Outcomes:
1. Analyze how various media drive
various forms of global integration;

2. Explain the dynamic between local

and global cultural production;

3. Evaluate the impact of globalization on

languages, culture, and national identities;

4. Analyze the relationship between

religion, global conflict, and global peace.
 Agenda

01 Lesson 1
The Impact of Cultural and Global
Issues on Communication

Appreciating the Impact of

02 Lesson 2 Communication on Society and the
World

03 Lesson 3
Varieties and Registers of Spoken
and Written English

Research
04 Groupings
Feasibility Study to be presented on
Week 18
Lesson 1
The Impact of
Cultural and
Global Issues on
Communication
Two Classification of Media

Traditional Media New Media

- Include the mass - Includes

media such as computers, mobile
newspapers, radio, phones, and other
and television. digital gadgets.
GLOBALIZATIO
N - A popular term that describes how
and why the world continues to
evolve in the ways that it does. It
refers to the “processes through
which local and regional ideas,
product, and practices are
transformed into worldwide ideas,
products, and practices”.
The Effects of Globalization on
Global Communication
1. Connecting people on the other side of the world
is now much easier than it was a few years ago.
2. Satellites, fiber-optic cables, and the I5nternet
make it effortless to share information with those
in different time zone and locations.
3. Global communication directly affected by the
process of globalization.
What are the factors?
- increase business opportunities
- remove cultural barriers
- develop a global village
 Importance of Business
Communication in Globalization
1. Small business no longer sell just to customers
in their communities.
2. Globalization connects business and customers
across the world.
3. The importance of communication in
globalization is paramount.
4. Effective business communication helps
business partners identify common goals and
characteristics
How to Communicate Effectively
in a Global Society
1. Express your ideas effectively in verbal, non-
verbal, and written form in either digital or non-
digital environment or both.

2. Use effective listening skills to evaluate

arguments and rationalize judgement, and improve
job-effectiveness and work relationship.

3. Communicate with purpose to a variety of

audiences.
How to Communicate Effectively
in a Global Society
4. Promote collaboration and cooperation with
others.

5. Understand the concept of diversity and promote

respect all the time.

6. Use technology and social media responsibly.

Lesson 2
Appreciating the
Impact of
Communication on
Society and the World
Manner of Communication

1. Connectivity
- using digital tools such as cellular
phones, tablets, and computers without much effort.

2. Convergence
- communication is made possible through
technology overlaps with face-to-face
communication.

3. Interactivity
- online participation anytime and
anywhere.
The Communication Age:
Connecting and Engaging
FIRST MEDIA AGE (Broadcast) SECOND MEDIA AGE
(Interactivity)
Centralized: One speaks to many Decentralized: Many speak to
many
One-way communication Two-way communication
Reproduction of social Democratizing: Facilitates
stratification and inequality universal citizenship
Participants as a fragmented mass Participants are seen to retain
their individuality
Influences consciousness Influences individual experience of
time and space
Using Social Media Platforms
Social Presence

Low Medium High

Self-presentation/self-disclosure

High Blogs and Social Networking sites Virtual social worlds (e.g.,
microblogs (e.g., Twitter) (e.g., Facebook) Second Life)

Low Collaborative projects Content Communities Virtual game worlds (e.g.,

(e.g., Wikipedia) (e.g., Youtube) Mobile Legends)
Three Concentric Circles of English

The Expanding Circle

China Caribbean Countries Egypt
Indonesia Israel Japan
Korea Nepal Saudi Arabia
South African South America Taiwan

The Outer Circle

Bangladesh Ghana India
Kenya Malaysia Nigeria
Pakistan Philippines Singapore
Sri Lanka Tanzania Zambia

The Inner Circle

USA UK Canada
Australia New Zealand
Canada
THANKS!
Do you have any questions?

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