Chapter III

Exploring Tools for Local

and Global
Communication
Learning
Objective:

In this chapter, you will be

able to design and present
ideas in local and global
contexts using multimedia
and multimodal strategies.
Thesis
Statement

It provides the direction to your essay,

choosing concrete and relevant support are
important in developing consistently. All
your supporting details must be consistent
with your central idea or thesis.
Thesis
Statement
Topic: Commercial Advertisement

Narrowed down topic: Functions of a TV

advertisement

Thesis Statement: A TV advertisement does

not only promote a new product but it also
promote a certain lifestyle.
Thesis
Statement

Main Point 1: A TV ad promote a new product

SD 1: Detergent powder commercial that show
“new and improved” ingredients
SD 2: Canned food that are now more
nutritious and affordable
SD 3: Cars that can go on rough terrain
Thesis
Statement

Main Point 2: TV ads also promote a certain

lifestyle
SD 1: Detergent powder ads show how working
mothers can still do household chores.
SD 2: Ads for canned food show a lifestyle that
is mindful of a household budget.
SD 3: Ads that sell cars also sell a life of
adventure.
Structure of an Introductory paragraph

Essay
I am a movie fanatic. My friends count on me to know
movie trivia (who was the pigtailed little girl in E.T.: The
Extra-Terrestrial? Drew Barrymore) and to remember
every big Oscar awarded since I was in grade school
(Best Picture, 1994? Forrest Gump). My friends, though,
have stopped asking me if I want to go out to the movies.
While I love movies as much as ever, the inconvenience
of going out, the temptations of the concession stand,
and the behavior of some patrons are reasons for me to
wait and rent the DVD.
Structure of an First supporting
paragraph
Essay
To begin with, I just don't enjoy the general hassle of the evening. Since small
local movie theaters are a thing of the past, I have to drive for fifteen minutes to
get to the nearest multiplex. The parking lot is shared with several restaurants
and a supermarket, so it's always jammed. I have to drive around at a snail's pace
until I spot another driver backing out. Then it's time to stand in an endless line,
with the constant threat that tickets for the show I want will sell out. If we do get
tickets, the theater will be so crowded that I won't be able to sit with my friends,
or we'll have to sit in a front row gaping up at a giant screen. I have to shell out a
ridiculous amount of money—up to $11—for a ticket. That entitles me to sit
while my shoes seal themselves to a sticky floor coated with spilled soda, bubble
gum, and crushed Raisinets.
Structure of an Second supporting
paragraph
Essay
Second, the theater offers tempting snacks that I really don't
need. Like most of us, I have to battle an expanding waistline. At
home I do pretty well by simply not buying stuff that is bad for
me. I can make do with snacks like celery and carrot sticks
because there is no ice cream in the freezer. Going to the
theater, however, is like spending my evening in a 7-Eleven
that's been equipped with a movie screen and comfortable
seats. As I try to persuade myself to just have a Diet Coke, the
smell of fresh popcorn dripping with butter soon overcomes me.
Chocolate bars the size of small automobiles seem to jump into
my hands. I risk pulling out my fillings as I chew enormous
mouthfuls of Milk Duds. By the time I leave the theater, I feel
disgusted with myself.
Structure of an Third supporting
paragraph
Essay
Many of the other patrons are even more of a problem than the
concession stand. Little kids race up and down the aisles, usually in
giggling packs. Teenagers try to impress their friends by talking back
to the screen, whistling, and making what they consider to be
hilarious noises. Adults act as if they were at home in their own
living room. They comment loudly on the ages of the stars and
reveal plot twists that are supposed to be a secret until the film's
end. And people of all ages create distractions. They crinkle candy
wrappers, stick gum on their seats, and drop popcorn tubs or cups
of crushed ice and soda on the floor. They also cough and burp,
squirm endlessly in their seats, file out for repeated trips to the
restrooms or concession stands, and elbow me out of the armrest
on either side of my seat.
Structure of an Concluding
paragraph
Essay

After arriving home from the movies one night, I decided that I
was not going to be a moviegoer anymore. I was tired of the
problems involved in getting to the theater, resisting unhealthy
snacks, and dealing with the patrons. The next day, I arranged
to have premium movie channels added to my cable TV service,
and I also got a Netflix membership. I may now see movies a bit
later than other people, but I'll be more relaxed watching box
office hits in the comfort of my own living room.
Chapter III
Exploring Tools for Local
and Global
Communication
Lesson 1: Evaluating Texts Today, evaluating
That Use Words and Images texts and images are
essential because of
the proliferation of
information resources
Fact and rapid
Check technological change
 With the advent of a
Lesson 1: Evaluating Texts digital environment
That Use Words and Images or the Internet, most
of the information is
unfiltered making its
authenticity,
Fact validity, and
Check reliability
questionable.
Multimodal Text 1
1.Infographic –
According to the Oxford
Dictionaries, it is “a
visual representation of
information or data.

Source:
https://www.facebook.com/pnagovph/posts/28
74987315917023
Examples of Infographic

Source:
https://www.facebook.com/bestdesignedph/ph
otos/a.2543834452500860/254467897574974
Questions???

1. 2. 3.

How do the words

How do Why is it
and images used
infographics help important for
in the
readers readers or
infographics work
understand the viewers to be
together to
message better? critical?
communicate a
message?
Multimodal Text 2
2.Advertisements –
It is use to communicate
layers of messages to a
target audience through
the use of words and
images.

Source:
https://www.facebook.com/gatorade/posts/287
4987315917023
Multimodal Text 2

Source:
https://th.bing.com/th/id/OIP.Sgccns8Av_nr5K
QwyHS1pAHaFL?pid=Api&rs=1
Multimodal Text 3
3.Editorial
Cartoon –
 This is a drawing or
portrait representing
an editorial article
about current issues
or controversial
issues.

Source:
https://www.facebook.com/bestdesignedph/ph
otos/a.2561780180706287/256179217737175
 3.Editorial
Multimodal Text 3 Cartoon –
 This is the most
powerful, most effective
and most reliable part of
a news paper to attract
readers to read more
about the issue being
discussed.

Source:
https://www.facebook.com/photo?fbid=27867
00168232295&set=pcb.3523707307720586
 3.Editorial
Multimodal Text 3 Cartoon –
 This is an illustration
of events, personalities,
social illness such as
corruptions that always
uses humor, symbols and
exaggerations to be funny
and to catch the readers'
attention.

Source: The Golden Feather V2

Lesson 2: Communication Aids
and Strategies: Understanding
and Analyzing Tools of
Technology
In the academic context,
one way you have learned
to communicate is by
writing effective
compositions. Some of
your task in school can
also be shared through
multimedia presentation.
Multimedia Oral I. Planning the
Presentation presentation

II. Delivering the

presentation

III.Evaluating the
presentation
Most common types of oral 1. Individual Presentation
presentations 2. Group Presentation
3. Panel Presentation
4. Workshop Presentation
5. Poster Presentation
6. Individual/Group Demonstration
Reflection

In spite of constant practice, many are still intimidated

by the thought of delivering an oral presentation. What do
you think can be done every day to develop the confidence
necessary for this kind of task?
THANK
S
Does anyone have any questions?

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