KINAPHARMA

FOR 2024

M. MUSHTAQ-SBDM
SITUATION ANALYSIS
• PRODUCT PORTFOLIO ANALYSIS
• SALES DYNAMICS ANALYSIS
• COLLECTION DYNAMICS ANALYSIS

M. MUSHTAQ-SBDM
 SITUATION
ANALYSIS

1. 27 PRODUCTS OUT OF 140 CONTRIBUTE 80% IN TOTAL

UNITS SOLD IN 2023.
2. TOTAL UNITS SOLD OF LIQUID ORAL: 49%
3. TOTAL UNITS SOLD OF TABLET ORAL: 34%
4. TOTAL UNITS SOLD OF SACHET ORAL: 9%
5. TOTAL UNITS SOLD OF DRY SYRUP ORAL: 5%
6. TOTAL UNITS SOLD OF CAPSULE ORAL: 3%

M. MUSHTAQ-SBDM
PRODUCT WISE UNITS SALES
TREND
RHIZIN SYRUP YEARLY UNITS TREND RHIZIN SYRUP MONTHLY UNITS TREND
8000000 900000

7000000 800000

700000
6000000

600000
5000000

500000
4000000
400000

3000000
300000

2000000
200000

1000000 100000

0 0
2021 2022 2023 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

M. MUSHTAQ-SBDM
PRODUCT WISE UNITS SALES
TREND
RHIZIN TABLET YEARLY UNITS TREND RHIZIN TABLET MONTHLY UNITS TREND
700000 100000

90000
600000
80000

500000 70000

60000
400000

50000

300000
40000

200000 30000

20000
100000
10000

0 0
1 2 3 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

M. MUSHTAQ-SBDM
PRODUCT WISE UNITS SALES
TREND
MENTHOX COUGH SYRUP ADULT YEARLY UNITS TREND MENTHOX COUGH SYRUP ADULT MONTHLY UNITS
TREND
500000
70000
450000

400000 60000

350000
50000

300000
40000
250000

200000 30000

150000
20000

100000

10000
50000

0 0
2021 2022 2023 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

M. MUSHTAQ-SBDM
PRODUCT WISE UNITS SALES
TREND
KWIK ACTION YEARLY UNITS TREND KWIK ACTION MONTHLY UNITS TREND
700000 70000

600000 60000

500000
50000

400000
40000

300000
30000

200000
20000

100000
10000

0
1 2 3
0
YEAR UNITS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

M. MUSHTAQ-SBDM
PRODUCT WISE UNITS SALES
TREND
MAGACID SYRUP 200 ML YEARLY UNITS TREND MAGACID SYRUP 200 ML MONTHLY UNITS
700000
TREND
60000
600000

500000 50000

400000 40000
300000
30000
200000
20000
100000

0 10000
1 2 3
0
YEAR UNITS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

M. MUSHTAQ-SBDM
PRODUCT WISE UNITS SALES
TREND
MARTIN LIVER SALT PLAIN YEARLY TREND MARTIN LIVER SALT PLAIN MONTHLY TREND
180000
160000 25000
140000
120000 20000

100000
15000
80000
60000
10000
40000
20000
5000
0
1 2 3
0
YEAR UNITS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

M. MUSHTAQ-SBDM
PRODUCT WISE UNITS SALES
TREND
MARTIN LIVER SALT LEMON YEARLY TREND MARTIN LIVER SALT LEMON MONTHLY TREND
160000 25000
140000
120000 20000

100000
15000
80000
60000
10000
40000
20000
5000
0
1 2 3
0
YEAR UNITS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

M. MUSHTAQ-SBDM
PRODUCT WISE UNITS SALES
TREND
MARTIN LIVER SALT LEMON YEARLY TREND MARTIN LIVER SALT LEMON MONTHLY TREND
160000 20000
140000 18000

120000 16000
14000
100000
12000
80000
10000
60000
8000
40000
6000
20000
4000
0 2000
1 2 3
0
YEAR UNITS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

M. MUSHTAQ-SBDM
PRODUCT WISE UNITS SALES
TREND
LUMETHER SUSPENSION YEARLY TREND LUMETHER SUSPENSION MONTHLY TREND
250000 50000
45000
200000 40000
35000
150000
30000

100000 25000
20000
50000 15000
10000
0 5000
1 2 3
0
YEAR UNITS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

M. MUSHTAQ-SBDM
 PRODUCT WISE UNITS SALES
TREND
MENTHOX COUGH SYRUP JR YEARLY TREND MENTHOX COUGH SYRUP JR MONTHLY TREND
180000 16000
160000 14000
140000
12000
120000
100000 10000
80000 8000
60000
6000
40000
20000 4000

0 2000
1 2 3
0
YEAR UNITS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

M. MUSHTAQ-SBDM
PRODUCT WISE UNITS SALES
TREND
VIGORIX FORTE SYRUP YEARLY TREND VIGORIX FORTE SYRUP MONTHLY TREND
300000 30000

250000 25000

200000
20000
150000
15000
100000
10000
50000
5000
0
1 2 3
0
YEAR UNITS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

M. MUSHTAQ-SBDM
 MARKET SEGMENTS SALES ANALYSIS
PRODUCT TOTAL UNITS SOLD OPEN RMS UNITS INSTITUTIONS UNITS % SHARE OF % SHARE OF
IN 2023 MARKET OPEN MARKET RMS+INSTITUTIONS
UNITS
RHIZIN SYRUP 687,397 646,436 0 40,921 94.04% 5.96%

RHIZIN TAB 556,621 548,159 0 8462 98.48% 1.52%

MAGACID SYRUP 200 332,409 326,239 0 6170 98.14% 1.86%

ML
KWIK ACTION TAB 359,529 359,529 0 0 100% NONE

MENTHOX COUGH 424,358 413,358 0 11,000 97.40% 2.60%

SYRUP ADULT
MARTINS LIVER SALT 150,124 150,000 0 124 99.92% 0.08%
PLAIN
MARTINS LIVER SALT 123,150 123,150 0 0 100% NON
LEMON
LUMETHER 180,778 97,058 58,176 25,544 53.69% 46.31%
SUSPENSION 30 ML
MENTHOX COUGH 113,602 105,013 0 8589 92.44% 7.56%
SYRUP JR
VIGORIX FORTE 133,946 132,946 0 1434 98.93% 1.07%
SYRUP 200 ML
PRIMADOL SYRUP 100,111 89,937 0 10,174 89.84% 10.16%
125 ML,174

M. MUSHTAQ-SBDM
 MARKET SEGMENTS SALES ANALYSIS
PRODUCT TOTAL UNITS SOLD OPEN RMS UNITS INSTITUTIONS UNITS % SHARE OF % SHARE OF EXPORT
IN 2023 MARKET OPEN MARKET RMS+INSTITUTIONS
UNITS
DEXTROLITE PLAIN 87,252 50,767 33,565 2920 58.18% 41.82%

KINAMOX DRY 75,715 54,436 14,000 7279 71.90% 28.10% 117,552

SUSPENSION 100 ML
HAEMATOVITE 66,282 57,660 0 8622 87.00% 13.00% 0
SYRUP 200 ML
GLIBETICS TAB 55,121 46,671 1050 7400 84.67% 15.33% 0

APC TAB 10X10 59,167 59,167 0 0 100% NILL 0

FINELIFE BLOOD 63,208 63,000 0 208 99.67% 0.33% 0

TONIC 200 ML
FERROKIN TAB 59,435 4593 42,418 10,220 7.73% 88.56% 2204
19X50X10
ERYTHROKIN DRY 154,973 17,660 30,624 6657 11.39% 24.06% 100,032
SYRUP 100 ML
MARTINS LIVER SALT 46,915 46,915 0 0 100% NIL 0
ORANGE
AZITHROMYCIN DRY 39,888 0 0 0 NIL NIL 39,888
SYRUP 15 ML
MENTHOX TAB 48,456 48,000 0 456 99.06% 0.94% 0
COUGH LOZENGES
FLUXAKIN DRY 52,061 45,469 0 6592 87.34% 12.66% 0
SUSPENSION 100 ML

M. MUSHTAQ-SBDM