Change Model:

GreenLeaf Garden
Center
PMAL302:Organization Theory and Design

Submitted By:

Ankit Patel - 229522160

Chirag Siddhapara - 229564770

Sandeep Kumar - 229553260

Atiq Sama - 229643790

Ketan Gohil - 219698540

Small business called "GreenLeaf Garden Center." GreenLeaf is a local plant nursery and garden
center that faced significant challenges during the COVID-19 pandemic. We'll evaluate their change
management process using Kotter’s Model for change:
Kotter’s Seven Steps to Implementing Change
ESTABLISH A SENSE OF URGENCY: GREENLEAF
RECOGNIZED THE URGENCY OF THE SITUATION
WHEN THE PANDEMIC HIT. THEY UNDERSTOOD
THAT THEIR TRADITIONAL IN-PERSON BUSINESS
MODEL WAS NO LONGER VIABLE, GIVEN THE
LOCKDOWNS AND RESTRICTIONS ON NON-
ESSENTIAL BUSINESSES.
CREATE A GUIDING COALITION:
GREENLEAF FORMED A CROSS-
FUNCTIONAL TEAM OF EMPLOYEES,
INCLUDING THE OWNER, STORE
MANAGER, AND HEAD OF MARKETING, TO
LEAD THE CHANGE EFFORTS. THIS
COALITION HAD A MIX OF SKILLS AND
EXPERTISE NEEDED TO ADAPT TO THE
NEW CIRCUMSTANCES.
DEVELOP A CHANGE VISION: THE
LEADERSHIP AT GREENLEAF DEVELOPED A
CLEAR AND COMPELLING VISION FOR THE
BUSINESS. THEY AIMED TO TRANSITION
FROM AN EXCLUSIVELY IN-PERSON
SHOPPING EXPERIENCE TO AN
OMNICHANNEL MODEL THAT INCLUDED
ONLINE ORDERING, DELIVERY, AND
CURBSIDE PICKUP.
Kotter’s Seven Steps to Implementing Change
Generate Short-Term Wins: GreenLeaf
celebrated quick wins, such as the successful
launch of their e-commerce platform and the
positive feedback from early online customers.
These wins motivated the team and
demonstrated progress.
Institute Change: The changes became a part
of GreenLeaf's new business model. They
closed their physical store temporarily but
retained the online sales and delivery services
even after reopening the store. This new
approach allowed them to serve a broader
customer base.
Sustain Acceleration: To sustain the changes,
GreenLeaf continued to invest in technology,
improved their online marketing strategies, and
provided additional training for employees.
They also monitored key performance
indicators to track their progress.
Success and Reasons: GreenLeaf Garden
Center can be considered successful in its
change management process during and after
COVID because they embraced change
proactively, engaged their employees, and
adapted their business model to the new
circumstances. By following Kotter's 8-Step
Model, they not only survived the pandemic
but also transformed their business into a more
sustainable and flexible model that catered to
changing customer preferences for online
shopping and convenience.
Conclusion

In summary, GreenLeaf's
success can be attributed to
their clear vision, effective
communication, involvement
of employees in decision-
making, and a commitment to
continuous improvement in
their new business approach.