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Purposive Communication GROUP 9
Purposive Communication GROUP 9
COMMUNICATION
BY GROUP 9
GEN ED 001
GENRES OF ACADEMIC WRITING
• ABSTRACT. A brief summary of a research articles, thesis, review,
conference proceeding or any in depth analysis of a particular subject
or discipline.
2. BOOK REVIEW. It evaluates recently- written works and typically
ranges from 500- 700 words.
3. LABORATORY REPORT. Also known as “Lab Reports”. It is the
detailed results of experimental research projects.
2. Citing other people's words and ideas indicates that you have
conducted a thorough review of the literature on your topic; therefore you
are operating from an informed perspective.
3. Other researcher's ideas can be used to reinforce your arguments or, if
you disagree with them, can act as positions
from which to argue an alternative viewpoint.
4. Just as other researchers ideas can bolster your arguments and act as
evidence for your ideas, they can also detract from your
credibility if they are found to be mistaken or fabricated.
5. Outside academe, ideas considered intellectual property and there can
be serious repercussions if you fail to cite the reference
where you got an idea.
STRUCTURE AND WRITING STYLE
Referencing your sources means systematically showing what information
and ideas you are quoting and paraphrasing from another author's work
and identifying where that information came from.
Procedures used to reference the sources you have relied upod vary among different
fields of study. However, always speak with your professor about what writing style
for citing sources should be used for the class because it is important to understand
fully the citation style to be paper in your paper and to apply it consistently.
anticipate
WAYS OF ORGANIZING A PROPOSAL
and answer
questions
Throughout your research, meticulously documenting source materials is essential. This serves two
main purposes: to prevent plagiarism in your writing and to effectively compile your bibliography.
Keep all your research materials for drafting; avoid last-minute library visits and accusations of
plagiarism. Jot down organizational ideas or topic adjustments immediately to avoid forgetting
them, maintaining a separate "idea notebook" from your research notes
THE WRITING PHASE
To improve focus, treat research and drafting as separate processes and create
an outline. Save all drafts separately and use distinct file names for each draft
when using a computer to track progress.
When revising a research paper, it's important to review and correctly cite
sources to avoid plagiarism. This takes more time than revising a standard
essay. It's essential to double-check sources and compile the bibliography,
especially if there were oversights during the research phase. Save all
drafts, including initial handwritten ones, as emphasized in "The Writing
Phase."
PROPER NOTE- TAKING PROCEDURES
Good note-taking habits are important for evaluating and integrating
information, saving time during revision, and avoiding plagiarism. It hones
skills necessary for academic and professional pursuits after college.
Here are some note-taking tips taken from Bullock and Goggin (2013) that you may
find useful:
4. In your notes, either summarize in your own words or use quotation marks for
exact quotes. Avoid attempting to paraphrase to prevent confusion later.
5. Organize materials meticulously to trace each idea or quote back to its precise
source, including author and page information.
6. Maintain a working bibliography with all necessary details for compiling the
final bibliography, preventing the need for last-minute library visits before the
paper's deadline.
To write a successful research article, there are several key steps to follow.
1. Title
2. Abstract
3. Introduction
4. Materials and Methods
5. Results and Discussion
6. Conclusion
7. Acknowledgement
8. References
• Title and Abstract: Craft a captivating title and complete the abstract after the
paper, summarizing the research question, results, implications, comparisons,
and suggestions for future work.
• Introduction: Begin broadly, narrowing down to articulate specific research
goals and objectives. Outline the methodology, ensuring there's enough detail
for replication.
• Materials and Methods: Detail the research process, from data collection to
analysis techniques. Include more information than needed initially, as it can be
refined later.
• Results and Discussion: It is important in a research paper as it presents the
findings of the study. Reyes (2017) advises that the results should address the
theoretical and empirical questions raised in the paper and be organized
thematically or analytically. Some researchers choose to number their results
for clarity.
5. Conclusion: interprets and explains the implications of the research,
including acceptance or rejection of hypotheses. The discussion section
allows for reflection on broader themes and ties together the results, while the
conclusion summarizes the research, acknowledges limitations, and proposes
future research.
4. STANCE.
• How does your design reflect your attitude toward your audience and
subject?
ELEMENTS OF DESIGN
In making decisions as regards various designs, you must consider the following:
1. TYPE.
• Choose typefaces wisely, as they impact readability and tone.
• Serif fonts like Times Roman appear academic, while sans serif fonts like Arial
are often used for headings.
• Limit decorative fonts, use sparingly based on audience and purpose.
• Maintain consistency in font use is crucial, assign specific fonts for headings,
captions, and main text.
• Use regular font for main text, bold for major headings, and italic for book titles
or emphasis.
• Avoid italicizing or boldfacing entire paragraphs, adhere to style guide
requirements (MLA, APA, etc.).
• Consider appropriate line spacing, academic writing is typically double-spaced.
2. LAYOUT.
• It refers to the arrangement of a text on a page, typically centered at
the top, with one-inch margins and double-spaced text, often
incorporating headings, images, captions, and works cited.
3. PARAGRAPHS.
• Dividing text into paragraphs helps readers process information by
dividing it into manageable chunks.
• Shorter paragraphs for narrow columns, longer for academic essays.
4. LISTS.
• Present information in lists for easy accessibility.
• Number items for sequential importance, use bullets for non-
sequential points.
• Separate lists with extra space above and below.
• Adjust spacing between items for readability.
5. HEADINGS.
• Headings enhance text structure to follow and help readers find
specific information.
• Certain genres require standard headings like abstracts or lists of
works cited.
• Headings can provide section overviews and guide readers in longer
or detailed texts.
• Consider phrasing, typefaces, fonts, and positioning when including
headings.
VISUALS
Visuals enhance presentation aesthetics and add color, but you need to be
cautious in using photos, graphs, charts, tables, and diagrams effectively.
VARIOUS KINDS OF VISUAL
PHOTOGRAPHS
• Support arguments and illustrate events
or processes.
• Present alternative viewpoints.
• Help readers contextualize information in time
and space.
LINE GRAPHS
• Show changes in data over time.
• Each line represents a different set of data.
• Plotting lines together enables comparison
• at different time points.
BAR GRAPHS
• Compare quantitative data.
• Horizontal or vertical.
TABLES
• Display information concisely.
• Useful for comparing several
• items.
DIAGRAMS, FLOWCHARTS & DRAWING
5. Provide a title or caption for each visual to identify it, and explain its
significance (Le., Table 1. The New Personal Income Tax Rates [For the
years 2018-2011]).
6. Document the source of any visuals you found in another source.
Document any tables you create with data from another source. You need
not document visuals you create yourself or data from your own
experimental or field research.
7. Obtain permission to use any visuals you found in another source that
will appear in the text you publish in any form other than for a course.
8. Label visuals to ensure that your audience will understand what they
show. For example, each section of a pie chart should be labeled to show
what it represents.
EVALUATING A DESIGN
• Evaluate design’s relevance and appropriateness
• Typeface and visuals convey message, support arguments, and highlight key
information.
• Design must meet audience’s needs, be visually appealing, and aid
navigation.
• Ensure headings and visuals align with audience expectations and are
clearly labeled.
• Check if the design meets genre requirements (MLA, APA, etc.) for
typeface, margins, headings, and visuals.
• Design reflects writer’s stance and tone, considering seriousness,
playfulness, or conservatism.
• Visuals should not show bias and should align with the writer’s beliefs and
position.
SPOKEN TEXT
This topic offers guidelines to help you prepare and deliver effective spoken
texts, along with the visual aids you often need to include.
3. Ensure that your tone suits the occasion. Use an academic tone when
speaking to professors, and a more casual tone when speaking to neighbors.
4. Be mindful of how words and phrases sound during a speech.
Repetition and parallel structure can make a presentation more
powerful and memorable.
2. Think about whom you will be addressing and how well you know
your audience.
3. Writing structure depends on the genre. Anticipate
counterarguments for argumentative writing. Prepare handouts
for report writing.
4. Consider the attitude you want to express. Is it serious, thoughtful,
passionate, well informed, funny, or something else? Choose your words
accordingly.
Delivering a Spoken Text
The key to a successful presentation of a spoken text is very much dependent on
delivery. That is why it is important to follow the following guidelines from
Bullock and Goggin (2013)
1. Speak clearly. form your words distinctly, match your pacing to your
audience, and make sure your talk is engaging and successful.
2. Pause for emphasis. As a speaker, pause at thought phrases to give listeners
time to consider or prepare for a statement. These pauses can highlight
surprising or amusing statements.
3. Avoid reading, write as if talking, practice, and listen to
oneself while speaking to identify areas that sound like reading
and work on the delivery to sound more relaxed.
4. To impress your audience while speaking, maintain eye contact and stand up
straight. Confidence in your delivery is key.
6. Practice, practice, and practice some more. Pay particular attention to how
much time you have-do not go over your time limit.
1. Use the planning time to prepare what you are going
to say.
2. If you are allowed to have a note card, write short
notes in point form.
3. Use more formal language.
4. Use short, simple sentences to express your ideas clearly.
5. Pause from time to time and do not speak too quickly.
6. Speak clearly and at the right volume.
7. Have your notes ready in case you forget anything.
8. Practice your presentation. If possible record yourself and listen to
your presentation.
9. Make your opinions very clear. Use expressions to give your
opinion.
10. Look at the people who are listening to you.
1. Write out the whole presentation and learn every word by heart.
2. Write out the whole presentation and read it aloud.
3. Use a very informal language.
4. Only look at your note card. It is important to look at your listeners when
you are speaking.
5. Use effective language for presentations
6. Explain what your presentation is about at the beginning:
7. Use these expressions to order your ideas:
• First of all, ... Firstly, ... Then, .... Secondly, ...
8. Use these expressions to add more ideas from the same point of view:
• In addition, What's more, Also, ... Added to this, ...
9. To introduce the opposite point of view you can use these words and
expressions:
• However, On the other hand, ... Then again, ...
SUGGESTED TOPICS FOR
PRESENTATION SKILLS
1. Violent computer games should be banned.
2. The sale of cigarettes should be made illegal.
3. Homework should be limited to just two nights a week.
4. Should college students be required to wear a school uniform?
5. How to become the most popular teen in school.
6. Dogs should be banned from cities.
7. Teenagers must have curfews.
8. Divorce must be legalized in the Philippines.
9. Two-child policy must be implemented in the Philippines.
10. Other topics you can think of
APA FORMAT CITATION GUIDE
This is a complete guide on APA in-text and reference list citations, making
citing any sources easy. The source is the Publication Manual of the American
Psychological Association, 6th Edition.
1. APA Referencing Basics: Reference List
The basics of APA referencing, specifically the reference list. It should include the
author's name, date of publication, title, and more. It must be on a new page, centered,
and alphabetically arranged by name of first author or title.
➤ Multiple works by the same author are ordered by date. If the works are in the same
year, they are ordered alphabetically by title and allocated a letter after the date.
Include full references for all in-text citations.
2. APA Referencing Basics: In- Text Citations
In-text citations should be included after a quote or paraphrase and only include the
author's surname and publication date. They correspond to a reference in the main
reference list.
a. Two authors. The surnames of both authors are stated with either "and" or an ampersand
"&" between.
Example:
Mitchell and Smith (2017) state... OR... (Mitchell & Smith, 2017).
b. Three, Four, or Five Authors. For the first cite, all names should be
listed:
Example:
Further cites can be shortened to the first author's name followed by et al.
Example:
c. Six or More Authors. Only the first author's surname should be stated followed by
et al. (see the above example).
d. No Author. If the author is unknown, the first few words of the reference
should be used. These words serve as the title of the source. Hence, the title of
a book, periodical, brochure or report should be italicized.
Example:
e. Citing Authors with Multiple Works from One Year. Works should be cited with a, b,
c, among others following the date. These letters are assigned within the reference list,
which is sorted alphabetically by the surname of the first author.
Example:
Mitchell, 2017a OR Mitchell, 2017b
f. Citing Multiple Works in One Parenthesis. If these works are by the same
author, the surname is stated once followed by the dates in chronological or
reverse chronological order.
Example:
If these works are by multiple authors, the references are ordered alphabetically by
the first author separated by a semicolon.
Example:
Mitchell & Smith, 2017; Thomson, Coyne, & Davis, 2015
g. Citing a Group or Organization. For the first cite, the full name of the group must be
used. Subsequently, this can be shortened.
Example:
First Cite: International Citation Association, 2015
Further Cites: Citation Association, 2015
h. Citing a Secondary Source. In this situation the original author and date
should be stated first followed by "as cited in" followed by the author and date
of the secondary source.
Example:
Mitchell, J.A., Thomson, M., & Coyne, R.P. (2017). A guide to citation.
London, England: My Publisher
Jones, A.F & Wang, L. (2011). Spectacular creatures: The Amazon rainforest
(2nd ed.). San Jose, Costa Rica: My Publisher
Williams, S.T. (Ed.). (2015). Referencing: A guide to citation rules (3rd ed.).
New York, NY: My Publisher.
Example:
Troy, B.N. (2015). APA citation rules. In S.T, Williams (Ed.). A guide to
citation rules (2nd ed., pp. 50-95). New York, NY: Publishers.
6. Citation of an e-Book in APA Format
An e-book reference is the same as a book reference except that the publisher is
swapped for a URL. The basic structure is as follows:
Author
Authorsurname,
surname,initial(s)
initial(s)(Ed(s).*).
(Ed(s).*).(Year).
(Year).Title
Title(ed.*).
(ed.*).Retrieved
Retrievedfrom
fromURL
URL
Example:
Mitchell, J.A., Thomson, M., & Coyne, R.P. (2017). A guide to citation. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
Last name of the chapter author, initial(s). (Year). Chapter title. In editor initial(s),
surname (Ed.). Title (ed., pp. chapter page range). Retrieved from URL
Example:
Troy, B.N. (2015). APA citation rules. In S.T, Williams (Ed.). A guide to citation rules (2nd
ed., pp. 50-95). Retrieved from https://www.mendeley.com/reference-management/reference-
manager
8. Citation of a Journal Article in Print or Online in APA Format.
Articles don't include publisher and location information, unlike books. Instead, they use the
journal title, volume number, issue number, and page number.
Last name of the chapter author, initial(s). (Year). Chapter title. In editor initial(s),
surname (Ed.). Title (ed., pp. chapter page range). Retrieved from URL
Example:
Mitchell, J.A. (2017). Citation: Why is it so important. Mendeley Journal, 67(2), 81-95
Mitchell, J.A. (2017). Citation: Why is it so important. Mendeley Journal, 67(2), 81-95.
Retrieved from https://www.mendeley.com/reference-management/reference-manage
Example:
Mitchell, J.A. (2017). How citation changed the research world. The Mendeley, pp. 26-28
Example:
Millais, J.E. (1851-1852). Ophelia [painting]. Retrieved from
www.tate.org.uk/art/artworks/millais-ophelia-n01506
12. Citation of a Film in APA Format.
The basic format of a film citation is:
Producer surname, initial (Producer), & Director surname, initial (Director). (Year of Release).
Title of film [Motion Picture]. Country of Origin: Studio.
Example:
Beyonce, Diplo, MNEK, Koenig, E., Haynie, E., Tillman, J., and Rhoden, S.M. (2016) Hold up
[Recorded by Beyonce]. On Lemonade [visual album]. New York, NY: Parkwood Records
(August 16)