WRITING SKILL

CLASS XI

Kanaghavalli. Su
ADVERTISEME
NT
• An advertisement is a public
announcement made through a
popular medium like
newspapers, magazines, T.V.,
Radio, and the Cinema.
 An advertisement attracts the immediate
attention of the public. It is a very potent
tool for promoting sales or services. It is
PURPOSE used to influence the minds, tastes, and
even motives of the masses. Remember,
an advertisement is a play of words. It
must be very attractive to catch the eye
of the reader.
Advertisements - Two types

• Classified • Commercial or
Advertisements Display Advertisements
Main characteristics of
Classified Advertisements
• Categorised into columns
according to different classes.
• Brief and occupy less space.
• Economical.
• Written in short phrases and
words.
• Language: simple and concise,
factual and formal.
 • They should always be drafted in such a way
that they attract the readers to go through
them.
• They should always be meaningful and
interesting so that they can attract the
Points to be attention of the readers.’
Kept in • They should always have simple and
effective language.
Mind • They should always be brief and to the
point.
• The name of the advertiser and the
advertised product or service should be
properly highlighted.
 • Situations Vacant/Wanted
• Sale and Purchase
• Property
• Vehicle
Types of • Household/Office Goods
Classified • To Let
Advertisements • Missing (Persons and Pets)
• Lost and Found
• Tours and Travel
• Matrimonial Alliance
• Obituary
• Appeal
• Educational
 • Title Suitable heading/classification
e.g. Situation Vacant.
Marking (1 Mark)
Scheme of
Classified Content Subject matter including a
contact address, phone number
Advertisement (1Mark)

Expression Grammatical accuracy,

spelling, suitable style. (1 Mark)
 Details Required
• Give heading ‘Wanted’, ‘Required’, or ‘Situation Vacant’ (as
appropriate).
• Write the name of the organisation/ company, in the case of
Situation Vacant’.

Situations • Indicate the post and number of vacancies.

Vacant/Wanted
• State the essential qualifications and experience.
• Give preferences, if any, such as age limits and gender of the
candidate
• Other preferences/ details like pay and perks, mode of
applying etc.
• The contact address and phone number of the advertiser must
be included.
Sample
• Question:
You are the General Manager of
Orient Export House, Tri Nagar,
Delhi. You want to appoint a
Stenographer/ PA for your
company. Draft an advertisement.
Situation Vacant
Wanted a smart, confident Stenographer/
PA for a leading export house. Qualification
—graduate, age 20-35 years, typing speed
40 wpm, shorthand 100 wpm. Computer
and MS-Office literacy essential. Salary
negotiable. Apply with complete bio-data
within two weeks to General Manager,
Orient Export House, Tri Nagar, Delhi-
110061. Tel no 011-27345XX
 Details Required
• Begin with For Sale/ Purchase or Available/ Wanted
• Type of property/ building
• Brief physical description
• Fittings and fixtures (optional)

Sale/Purchase • Type of property under consideration (Plot/ Residential /

Commercial/ Industrial)
(Property) • Financial aspects/cost
• Area (sq. m) and location, size, number of rooms, floors /
flat / bungalow etc.
• Location and surroundings
• Facilities – power connection, parking, proximity to
business/ shopping area
• Contact name, phone number/ address/e-mail
 • Question:

You plan to sell your flat. Draft a suitable

advertisement to be inserted in the classified
columns of a local daily giving all necessary
details of the flat.

Sample

Flat For Sale

Available at Mukherjee Nagar, DDA Flat, SFS-II,
Ground floor, Two bedrooms, D/D with full
interiors for sale. Car parking available. East/
park facing. Reasonable price. Contact: AB
Singh 011-2723XXXX
Sale/Purchase
(Vehicle)
Details Required
• Start with ‘Sale / Purchase’ or ‘Available / Wanted’
• Model, year of manufacturing
• Features/ accessories fitted
• Ownership details
• Insurance details
• Type/ make of vehicle
• Colour
• Mileage and condition, new or second hand
• Kilometres run/ done & price expected
• Contact address, e-mail & phone number
Sample
• Question:
You plan to sell your motorcycle.
Draft a suitable advertisement to be
published in the classified column of
the ‘Hindustan Times’, Delhi. Invent
all necessary details.
Motorcycle For Sale
Available a Top Model yellow Hero
Karisma-2010, with disk brakes, double
speed engine, 180cc, alloy wheels,
digital meter, tail brake lights, 50 km/h,
sparingly used, fully insured, good
condition. Sale price negotiable.
Contact: Shravan Kumar, 78124679XX
 DETAILS REQUIRED
• Start with Sale/ Purchase or Available /
Wanted
• Product brand, model, year of
manufacture
• Duration used/ period of usage/ when
Sale/Purchase purchased
(Household/Office • Price offered/ expected
Goods) • Name/ Type of household/ office item
• Product features
• Condition
• Specify material (in case of furniture)
• Contact address , e-mail & phone number
 Sample
• Question:
You are Sunny / Sammy. You wish to
dispose of an old washing machine.
Draft a suitable advertisement with
your contact details.
For Sale – LG Washing Machine
Available for Quick Sale LG Washing
Machine, Model TO 1129, 2008
purchased, white, excellent condition,
fully automatic, under warranty.
Attractive price. Contact: Sunny, Sitapur
Road, Lucknow, 81181191 XX.
 Details Required
• Start with ‘Available’ or other suitable phrases
• Details of accommodation — number of
bedrooms, size of rooms, bathrooms, etc.
• Brief description of the accommodation
To Let / For Rent • Fixtures and fittings (if any)
• Location and surroundings
• Facilities — water/electricity supply, park
facing, proximity to market, school, etc. Type
of construction
• Preference of tenants—small family, company
lease, etc. Rent expected, the agreement
required, other terms
• Contact address, e-mail & phone number
 • Question:

You want to let out a flat. Prepare an advertisement to this

effect for publication in a newspaper, giving the location of
the building, nature of accommodation, rent expected etc.

Sample
To Let
Available for rent Sushant Lok, Ansals MIG flats, II floor,
two B/Rs, lobby, balcony, fully furnished, well-ventilated.
Walking distance from the main market and taxi stand.
Rent expected 5000 (fixed). Company lease preferred.
Contact: Subodh 2B/31, Sushant Lok, Ph. 27521012
 Missing (Persons and Pets)

Details Required
Details Required
Person
• Give heading ‘Missing’ Pet
• Name, age, complexion, height and build • Give heading ‘Missing’
• Brief physical description
• Brief physical description
• Health and mental condition
• Name, breed, age, colour of fur/skin etc.
• Clothes and other identifying features
• Photo (optional) • Identifying features
• Date and place (since when / from where missing) • Answer to what name etc.
• Indicate reward, if any
• Contact address, e-mail & phone number
• Contact address, e -mail & phone number
 Details Required
• Give heading ‘Lost’ or ‘Found’
Lost and • Specify the items

Found • Brief description

• When and where lost/found
• Reward, if any
• Contact address, e-mail & phone number

• Question:
Sample
You have lost your
suitcase while travelling in
the sleeper compartment
of a train. Draft a suitable
advertisement for the
classified columns of the
local daily giving all
relevant details and
promising a reward.
Lost
Missed a brown suitcase
measuring 100 cm X 60 cm
containing clothes and other
personal belongings while
travelling in sleeper S – 7 of
Toofan Express from Agra Cantt
to Durgapur on 12th-13th
May. Reward promised. Finder
contact Binod Mukherjee on
phone 098658XXXXX or e-mail:
bmukherjee265@gmail.com.
 Details Required
• Give heading ‘Package Available’ or
another suitable phrase
• State the name of the travel agency
• Specify destinations, duration etc.
Tours And Travel • Details of package – food, Boarding &
lodging, sight-seeing etc.
• Indicate the cost and special discount,
if any
• Contact address, e-mail and phone
number
Sample
• Question:
You are the proprietor of Shatabdi
Travels and have organised a 3 nights
& 4 days package for Singapore. Draft
the advertisement for a national daily
to draw people to it.
Tours And Travel
Available attractive package for Singapore,
3 nights & 4 days, breakfast and dinner,
stay at 4-star hotels, inclusive of sight-
seeing and transfers, 49,999 per person.
Special Diwali discount for bookings before
10th November. Contact: Shatabdi Travels,
N-24, Outer Circle, Connaught Place, New
Delhi. Phone 98122567XX, O11-225672XX
 Details Required
• Give heading ‘Wanted’, ‘Required’,
‘Available’ etc.
• Give personal details such as
Looks and appearance
Matrimonial Alliance Age, height, complexion
• Educational/ professional qualifications
• Family background, community etc.
• State your preferences, if any
• Contact address / PO box number, e-
mail & phone number
 Details Required
• Give heading
• Name of the institution
• Courses offered, duration
• Eligibility criteria
Educational • Facilities Fee structure
• Job prospects after completion/ placement
facilities/ features of the training
• Incentive and discount offered
• Last date for registration
• Contact address, e-mail/ website & phone
number
Sample
• Question:
Draft a classified advertisement
announcing crash courses for the
preparation of IELTS and TOEFL.
Educational
Era Institute offers crash courses for the
preparation of IELTS and TOEFL. High
scores guaranteed. Highly trained and
experienced faculty. Small batches of 10
students. Scholarships available.
Completely air-conditioned and wi-fi
enabled campus. Fees – INR 7999. Last
date -16th June 20XX. Contact: Era
Institute, Phone 011-727472XX