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Case study questions

Group Members: Sha,Suresh,Fauziah,Rizal,Afiq


What are the problems?
• Traditional management system
• Using bullet list problems leading to a long list of problems that people only remember the beginning and
the end of the problem list
Why the organisation needs knowledge management?
• Organization need knowledge to embedded the technologies for better solution and improve the sales
What kind of knowledge they want to manage? Tacit or explicit?
• Explicit knowledge. At 3M the power of stories is recognized as a means to see themselves and their
business operation in complex multidimensional forms.
What technologies, mechanisms or KMS they used to solve the problem?
• Mechanism used is storytelling
• Development of innovative technology enable group product offering and produce different produce
than competitors.
How successful was the KM initiative at that organisation?
• Increase commitment and responsibilities after involve all the employees in story telling.

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