Unlock the Power of

Digital Marketing

In this introductory class, you'll learn the basics of SEO, SMM, Google Ads,
ChatGPT, email marketing, content marketing, influencer marketing, and bulk
WhatsApp share. Gain the skills you need to succeed in the world of digital
marketing.

by Focus
Digital Marketing:
Unleashing the Power of
the Online World
Welcome to the world of digital marketing! In this presentation, we will
explore what digital marketing is, the benefits it provides, the differences
between digital and traditional marketing, and the various channels that make
up the digital marketing landscape.

by Focus
 Digital Marketing Channels

Search Engine Optimization (SEO) Social Media Marketing (SMM)

Improve your website's organic visibility in search engine Utilize social media platforms to connect with your
results to drive targeted traffic and increase visibility audience, build brand awareness, and drive engagement

Email Marketing Content Marketing

Reach out to your customers directly through tailored email Create valuable and engaging content to attract, educate, and convert
campaigns, delivering personalized content and promotions your target audience into loyal customers
Introduction to Website
Design
Discover the fundamentals of creating a captivating website that engages visitors
and drives results. Learn about user experience, responsive design, navigation,
and more. Unlock the potential of your online presence with a well-designed
website.
SEO 101: Get Your Website Noticed
Optimize Your Content Blogger Outreach

Learn how to use keywords, tags, and descriptions Connect with other bloggers and industry
to make your website more visible to search influencers who can help promote your website
engines. and content.

Backlinking Strategies Analytics & Metrics

Develop a solid backlink strategy to boost your Measure the success of your SEO strategy with
website's authority and visibility. tools like Google Analytics and Search Console.
Maximizing Your Social Media Presence

Instagram Marketing Facebook Advertising

Learn how to create a compelling Instagram profile, Discover how to create effective Facebook ads and
grow your following, and engage with your audience. target the right audience for your business.

LinkedIn Networking

Build your professional network on LinkedIn and use

Expanding Your Reach: YouTube, Twitter,
TikTok, and Snapchat
Discover the power of social media advertising on YouTube, Twitter, TikTok, and Snapchat. Learn how to create
compelling ads, target your audience effectively, and maximize your campaign's impact. Harness the potential of
these platforms to reach a wider audience and achieve your marketing goals.

YouTube Advertising Twitter Advertising

Explore the benefits of advertising on YouTube and Tap into the conversational power of Twitter to
reach billions of viewers worldwide. connect with your target audience and drive
engagement.
Unlocking the Power of Google Ads

1 Creating Ads That Convert

Discover how to create compelling ad copy and use the right keywords to target your ideal
audience.

2 Tracking Success

Use Google Ads' powerful tracking tools to monitor your campaigns and make data-driven
decisions.

3 Staying Ahead of the Competition

Learn how to keep your ads ahead of the competition and stay relevant in an ever-changing
market.
 Using ChatGPT to Enhance Your Marketing
Strategy
Applications in Digital Marketing
Discover how ChatGPT can be used to
streamline customer service, personalize
marketing messages, and improve brand
engagement.
1 What is ChatGPT?
Learn about the revolutionary
conversational AI technology that's
2 changing the way we interact with
customers.
3 Best Practices & Case Studies
Explore real-life examples of businesses
leveraging ChatGPT to drive success and
learn how to implement best practices in
your own digital marketing strategy.
Email Marketing: Reaching Customers
Directly

Creating Compelling Segmenting Your Analyzing Results

Content Audience

Use data and customer insights Track your email campaign

Learn how to craft emails that
to segment your audience and success and adjust your strategy
catch your customers' attention
create targeted, effective email to improve results.
and encourage them to take
action. campaigns.
Content Marketing: Developing a Winning
Strategy
Defining Your Brand
Voice

Develop a unique brand voice

Amplifying Your Reach
that resonates with your target
audience.
Use SEO, social media, and
other channels to amplify the
reach of your content and
Creating Valuable
attract new customers.
Content
Blog, infographics, ppt, quora

Learn how to create content

that educates, entertains, and
adds value to the lives of your
customers.
Influencer Marketing: Harnessing the
Power of Social Proof
1 The Basics

Learn the fundamentals of influencer marketing and how it can help build your brand.

2 Finding the Right Influencers

Discover practical strategies for identifying and connecting with influencers in your
industry.

3 Measuring ROI

Learn how to measure the impact of your influencer campaigns and make data-driven
decisions.
Bulk WhatsApp Share:
Leveraging the Power of
Messaging

1 The Benefits of 2 Creating Engaging 3 Best Practices &

WhatsApp Messages Strategies

Understand why Learn how to create Discover the most effective

WhatsApp can be a WhatsApp messages that ways to leverage
powerful tool for reaching resonate with your target WhatsApp for marketing
customers and building audience and encourage purposes and stay ahead of
your brand. them to take action. the competition.
 "What I will gain from this training"

• 45Hrs Digital marketing training

• Digital marketing eBook
• Chat GPT training
• Life long Access for Recorded video
• Certification