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Company overview
• What does the company do?
• What are the business segments?
• How do they make money?

Refer company website (About Us)


Refer 10K filing (under SEC filing) for very detailed overview if you wish
Business Model – How do they make money?
• What does it sell?
• Who are the customers?
• Is it US based, or is it global?
• Your opinion on brand awareness and competitive advantage (moat)

Refer company website – About us, or company presentation (under


investor relations)
Refer 10k for extra details if you wish
Management
• Who is the CEO? Is he the founder as well?
• Any other notable executives? COO
• How is the management rated? CEO review and company review
(Look at glassdoor.com or indeed.com)
• How much shares do they have in company (Look at proxy
filings ..search for “beneficial ownership”)
• If you get a chance to hear him/her speak in a recent youtube video
(not more than 6 months old), then include your opinion about
him/her
Income Statement
• Look at yahoo finance under “Financials” -> Income Statement
• Are they profitable? Is it trending better or worse? Form an opinion
Valuation
• Get Key metrics from
Yahoo Finance like the
picture on the right
• Have a view on
whether current stock
price is cheap or
expensive (look at
sector ETFs in
Appendix to compare
other companies in
the sector)
Competitors
• Name 2-3 competitors
• How do they compare? Do they have any advantage?
The bull and bear case
• Bull - Why do you think this could be a good investment?
• Bear - What are the things people need to be careful about?
Your Summary
• Would you recommend investing in this? Why?
• Poll the audience to see if they agree or disagree
Appendix – Sector ETFs for comparison
ETF Ticker Industry P/E P/S
IYE Energy - 1.86
IYF Financials 16.35 2.96
IYJ Industrials 30.38 2.71
IYC Consumer Discretionary 29.82 1.63
IDU Utilities 22.85 2.63
IYK Consumer Staples 24.15 2.33
IYM Basic Materials 28.39 2.6
IYH Healthcare 27.93 2.17
IYW Technology 32.78 6.41
IYZ Telecommunication 13.02 2.04
IYR Real Estate 34.92 7.04

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