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    Create A Customer Persona and Journey

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    Dorivaldo Gomes
    The document provides a target audience persona and customer journey mapping for a flower subscription business. The target audience is named Fleur, a busy professional female aged 25-55 who enjoys gardening and flowers but lacks time to shop in stores. She is interested in local businesses and shops online. The customer journey mapping outlines how to reach Fleur at each stage - raising awareness of sales, relating the subscription to her needs for convenience and local sourcing, showing stories of how it fits others' lifestyles, incentivizing an initial purchase, and turning her into an advocate through engagement and sharing opportunities.

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    Create A Customer Persona and Journey

    Uploaded by

    Dorivaldo Gomes
    10 views4 pages
    The document provides a target audience persona and customer journey mapping for a flower subscription business. The target audience is named Fleur, a busy professional female aged 25-55 who enjoys gardening and flowers but lacks time to shop in stores. She is interested in local businesses and shops online. The customer journey mapping outlines how to reach Fleur at each stage - raising awareness of sales, relating the subscription to her needs for convenience and local sourcing, showing stories of how it fits others' lifestyles, incentivizing an initial purchase, and turning her into an advocate through engagement and sharing opportunities.

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    Original Title

    Create a Customer Persona and Journey(1)

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    The document provides a target audience persona and customer journey mapping for a flower subscription business. The target audience is named Fleur, a busy professional female aged 25-55 who enjoys gardening and flowers but lacks time to shop in stores. She is interested in local businesses and shops online. The customer journey mapping outlines how to reach Fleur at each stage - raising awareness of sales, relating the subscription to her needs for convenience and local sourcing, showing stories of how it fits others' lifestyles, incentivizing an initial purchase, and turning her into an advocate through engagement and sharing opportunities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views4 pages

    Create A Customer Persona and Journey

    Uploaded by

    Dorivaldo Gomes
    The document provides a target audience persona and customer journey mapping for a flower subscription business. The target audience is named Fleur, a busy professional female aged 25-55 who enjoys gardening and flowers but lacks time to shop in stores. She is interested in local businesses and shops online. The customer journey mapping outlines how to reach Fleur at each stage - raising awareness of sales, relating the subscription to her needs for convenience and local sourcing, showing stories of how it fits others' lifestyles, incentivizing an initial purchase, and turning her into an advocate through engagement and sharing opportunities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Create a

    Customer Persona
    and Journey
    Worksheets
    Target Audience
    Craft a target audience for your selected business

    Target Audience Name: fleur

    Needs

    Busy ,need flowers but at door step, shop online, intersted in work with local business

    Demographics

    Age: 25-55

    Gender: female

    Household Income: 50k-150k

    Education/Occupation: undergraduate degree/ professional


    Place image here
    Location: European union

    Interest Behaviors

    Gardning Busy not have time purchase at store.


    Flowers
    Local bussines Mostly shope online.

    Active on instragam follow some garder related


    profile

    aptly.co
    Map Your Customer’s Journey
    Answer the questions below for each phase of the customer journey using the target audience
    you developed for your selected business

    Phase
    Awareness When is my target most receptive?

    Fleur is most receptive to purchasing the subscription we are offering


    when it is on sale so we want to make sure we bring it to light a couple
    of weeks before launch.

    Interest How can I relate my product to my target’s needs?


    emphasize her that we are local and providing sustainable flowers.
    make sure all images are bright and light, emphasize the subscription is
    fun and designed for all levels fleur wants and what fits in her life style.

    Desire How can I show my target my product really fits in their life?

    We want to show some stories of individuals with similar backgrounds


    and needs to Fleur as part of our ad so she can see that our product fits
    in her life.

    Conversion How can I get my target to take action?

    We want to emphasize the initial sale of the subscription, perhaps an


    opportunity to test it out before committing so she has the flexibility
    but can enjoy the fun of the subscription.

    Advocacy How can I make my target into an advocate?


    We provide the best possible customer service, Fleur starts using
    subscription and provide her engagement via Instagram in the form of
    posts she can like and share and Also want to give her an opportunity
    to share sales and codes with friends.

    aptly.co
    © 2020 Aptly. All rights reserved.

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