MAHARISHI DAYANAND

SARASWATI UNIVERSITY
B.Sc. Food and Nutrition
Semester – VI

Concept of Rural Communication,

Relationship and Development in Health

Submitted To – Ma’am Apurva Sharma

Submitted By – Milli Anand
 Contents:
• Concept of Rural :

1. Health Communication
2. Relationship with
Development
3. Development Support
Communication
 Health Communication:
• Health communication includes verbal and written
strategies to influence and empower individuals,
populations, and communities to make healthier
choices.
• Health communication often integrates components
of multiple theories and modal to promote positive
changes in attitudes and behaviors.
• Health communication is related to social
marketing, which involves the development of
activities and interventions designed to positively
change behaviors.
• Effective health communication and social marketing strategies include
the following components:
1. Use of research-based strategies to shape materials and products and to
select the channels that deliver them to the intended audience.
2. Understanding of conventional wisdom, concepts, language, and
priorities for different cultures and settings.
3. Consideration of health literacy, internet access, media exposure, and
cultural competency of target populations.
4. Development of materials such as brochures, billboards, newspaper
articles, television broadcasts, radio commercials, public service
announcements, newsletters, pamphlets, videos, digital tools, case
studies, group discussions, health fairs, field trips, and workbooks among
others media outlets.
• Health communication • Examples of media strategies to
strategies aim to change convey health messages include
people's knowledge, attitudes the following components:
or behaviors; for example: 1. Radio
1. Increase risk perception 2. Television
2. Reinforce positive behaviors 3. Newspaper
3. Influence social norms 4. Flyers
4. Increase availability of support 5. Brochures
and needed services 6. Internet
5. Empower individuals to 7. Social media tools (i.e., Twitter,
change or improve their Facebook, and YouTube)
health conditions.
 Relationship with Development:
The basic needed strategy
of development is directed
toward helping poor
nations meet requirements
for adequate food, shelter,
sanitation, health, and
education; thus, health
becomes an objective of
development.
• Residents should be able to conveniently access services such as
primary care, dental care, behavioral health, emergency care,
and public health services which is important for:

1. Overall physical, social, and mental health status

2. Disease prevention
3. Detection, diagnosis, and treatment of illness
4. Quality of life
5. Avoiding preventable deaths
6. Life expectancy
• Benefits of Relationship with Health Development:

1. Increased Access to Health Services

2. Improved Quality of Care
3. Focus on Prevention
4. Early Management of Health Conditions
5. Characteristics of Primary Care Delivery
6. Reduced Need for Specialist Care
7. References or guides for healthier lifestyle
Development Support Communication:
The practice of Development
Support Communication, DSC,
is a multi-sectoral process of
information sharing about
development agendas and
planned actions. It links
planners, beneficiaries and
implementers of development
action.
• It is a process through which a society is expected to achieve
certain health, socio- economic, cultural and other goals.

• The concept of development communication?

Development communication refers to the use of communication to
facilitate social development. Development communication
techniques include information dissemination and education,
behaviour change, social marketing, social mobilization, media
advocacy, communication for social change and community
participation.
• What are the types of
development
communication?
1. Development Broadcasting
2. Telecommunications
3. Development Journalism
4. Educational Communication
5. Science Communication
6. Strategic Communication
7. Health Communication
• What are development
communication strategies?
The main objective of
development communication
is to impart knowledge,
change the attitude and
behavior of the clientele by
adopting suitable
communication methods.
• What are the five areas of development communication?
Development communication has five areas of practice:

Community communication.
Community/ development broadcasting.
Development journalism.
Educational communication.
1. Science communication.
• The use of DSC (Development-support Communication) for proper
implementation and impact of programmes related to the
population control and family welfare measures, Health, Hygiene
and Nutrition, Education, and Environment.
THANK
YOU