VISUAL REALITY AND AUGMENTED

REALITY
 WHAT IS VIRTUAL REALITY?

Virtual Reality, or VR, is the use of computer technology to

create a simulated environment which can be explored in 360
degrees.
VR places the user inside the virtual environment to give an
immersive experience.
To allow this feeling of presence, a VR headset is used, such as
the ones available for borrow at OISE Library. Other notable
examples of VR headsets include Oculus Rift,
HTC Vive, Google Daydream View, or Google Cardboard.
 How Does its
Technology Work?
 The VR process combines hardware and software to create immersive experiences that
“fool” the eye and brain. Hardware supports sensory stimulation and simulation
such as sounds, touch, smell or heat intensity, while software creates the rendered virtual
environment.

Eye and Brain Function

&
the 3D VR Experience

Immersive experience creation mimics how the eye and brain form visuals. Human eyes are about three inches
apart and therefore form two slightly different views. The brain fuses those views to create a sense of depth or
stereoscopic display. Instead of a single image covering the entire screen, it shows two identical pictures made
to offset the view for each eye. VR technology fools the viewer’s brain into perceiving a sense of depth and
accept the illusion of a multi-dimensional image.
 VR Training Technology Helps
Speed Learning and Skills
Mastery.

KEY TAKEAWAYS
Four-Dimensional Training
Provides a Clear and Actionable
Framework for Learning.

Your Future Employees Are

Already Learning Via VR Today.

VR training technology provides a

safe environment where
employees can learn to manage
dangerous, real-world situations.
WHAT IS AUGMENTED REALITY (AR)?

Augmented reality (AR) is an enhanced version of the real physical world that is
achieved through the use of digital visual elements, sound, or other sensory stimuli
and delivered via technology. It is a growing trend among companies involved in
mobile computing and business applications in particular.
WHAT IS AUGMENTED REALITY (AR)?
KEY
TAKEAWAYS
Augmented reality (AR) is an enhanced version of the real physical world that is
achieved through the use of digital visual elements, sound, or other sensory stimuli
and delivered via technology. It is a growing trend among companies involved in
mobile computing and business applications in particular.
Augmented reality (AR) involves overlaying visual, auditory, or other sensory
information onto the real world to enhance one’s experience.

 Retailers and other companies can use augmented reality to promote products or services,
launch novel marketing campaigns, and collect unique user data.

 Unlike virtual reality, which creates its own cyber environment, augmented reality adds to
the existing world as it is.
EXAMPLES

Disney Colouring IKEA

Book. Mobile App

Google
Pixel's Star
Wars
Stickers.
Snapchat
 GLOBAL
AUGMENTED REALITY WITH FORCAST VIRTUAL MARKET

Commercial Consumer Healthcare Enterprise Aerospace & Defense Others

 AUGMENTED REALITY VS VIRTUAL REALITY
Overlying of 3D virtual Replacement of real world
digital content on real world with 3D virtual world.
to augment the latter.

AR system detects markers VRML creates an interactive

and user locations and sequence of audio,
system calls on pre-defined animations, videos, and
content to be overlaid URLs

AR content overlaid on No need for markers and

detected marker or user user location detection to
locations. present 3D content.

Higher bandwidth for top Lower bandwidth

quality experiences –
upward of 100 mbps to
stream
Best suitable when the app
must capture user’s
environments.
requirement – at least 25
mbps to stream.
Best suitable when the app
should give full immersion.
Presented by,
Devika & Shahala
BCA
Sree Kerala Varma College, Thrissur