St.

John vianney school

Purani chawni, gwalior

Business studies activity
• SUBMITTED BY : • SUBMITTED TO :
Devraj singh lodhi Rahul john
CLASS : 11th
 Certificate from teacher
This is to certify that devraj singh lodhi studying in 11th B
in ST. John vianney has prepared a project on brands in the
subject of business sudies during the academic session 2023-2024

The project is found worthy of acceptance as a final project as it is

In alignment with the guidelines prescribed by the CBSE.
During the prepration of the project he/she found diligent , inquisitive and
punctual.
I wish him all in the best in his future endeavours.
Signature of the principal : ___________ Signature of the teacher :_______
Name of the principal :________ Name and designation of
School stamp : the teacher:__________
 Certificate from student
I devraj singh lodhi student of class 11th B of ST. John vianney school,
I hereby certify that the project was undertaken by me as a part of the
CBSE curriculum. The data used in the project has been colected by me
from the sources mentioned in the bibliography and, therefore, I
consider it to be authentic and reliable.

Name of the student : Devraj singh lodhi ______________

CBSE Roll No : ________
(Signature)
 Acknowledgement
I devraj singh lodhi of ST. John vianney schood do hereby declare that
this project is my original work and I extend my appreciation and
gratitude to rahul john sibusiness studies teacher gor his wholehearted
support and gidance fot the successful completion of this project in
time.
I am immensely obliged to my parents for their constant guidance since
the start of the project, which helped me bring to its present shape.
Name of the student : Devraj singh lodhi
Name of the school : ST. John vianney school
CBSE Roll No. : _____________
 INDEX
1. INTRODUCTION
2. HISTORY
3. BOARD OF DIRECTORS
4. LIST OF THE PRODUCTS
5. LOGO AND SLOGANS
6. VISSION AND MISSION
7. CATEGORY, MANUFACTURING
TECHNIQUES, NET WORTH
8. BALANCE SHEET
9. CONCLUSION
10. BIBLIOGRAPHY
HISTORY
➢ By the end of the 1980, Titan launched Tanishq, focused
largely on exports to European and American markets, in an
attempt to increase its forign exchange reserves.
➢ Tanishq first store was opened in 1996. The first year of
Tanishq recorded consistent losses. In 2000, Managing director
Xerxes Desai chose Bhasker Bhat to succeed him.
➢ By 2003 its net worth started growing, Tanishq was among
the top 5 retailers in India, and made up 40% of the Titan
company’s revenue.
➢ Tanishq have made beauty pageant crowns for the Femina
Miss India in 2007.
INTRODUCTION
➢ Company was started in 1994.

➢ Tanishq is India’s largest, most desirable and fastest growing jewellery brand in India.

➢It has 410 retail stores across more then 240 cities.

➢Titan Watches Limited was India’s leading manufacturer of watches marketed under titan
later ventured in jewellery with the name Tanishq.

➢Tanishq is headquartered in bangalore and has 410 retail stores across more then 240 cities.
 BOARD OF DIRECTORS
DIN Director name Designation Appointment date

00148778 BHASKAR BHAT Director 31 March 1999

00300212 KHUSHIROO FARIDUN Director 14 August 1996

KAPADIA

00305477 XERXES SAPUR DESAI Director 14 August 1996

00478198 HARISH RAMANANDA Director 24 March 2004

02266066 VARDARAJAN Casual fancy director 16 December 2008

PARTGSARATHY
 List of the products
1. Rings: Engagement rings, wedding bands and fashion rings.
2. Earrings: Studs, hoops, danglers, and ear cuffs.
3. Necklaces: Chains, pendants, and statement necklaces.
4. Bracelets and bangles: Gold and diamond-stubbed designs.
5. Mangalsutras: traditional necklaces symblizing marital status.
6. Anklets: Ornamental chains worn around the ankle.
7. Nose pin and Rings: Traditional and contemporary designs
8. Watches: Timepieces with a blend of jewelry elements.
Tanishq also offers specific collections, seasonal designs, and jewelry for various
occasions like weddings and festivals. Keep in mind that their product offerings
may vary, so it's advisable to visit their official website or stores for the most
current information.
 LOGO AND SLOGANS
1. "The world's most beautiful diamonds."
2. "Reviving the royal era."
3. "A marriage of craftsmanship and heritage."
4. "Jewely as unique as you are."
5. "Tradition meets trend at Tanishq."
6. "Every piece a masterpiece."
 VISION AND MISSION
Vision

➢To be a world-class, innovative, progressive organisation and to build

india’s most desirable jewellery.
➢Recognised and respected as an organisation for excellence and trusted
leadership of the jewellery industry.

Mission
➢Total customer orientation.
➢Creativity and Innovation.
➢Passion for excellence.
Category, means of accounting,
manufacturing techniques, net worth
Category:-
Tanishq offers a wide range of jewelery categories including rings, earrings,
necklaces, bracelets, and more. They specialize in gold, diamond, and gemstone
jewelry, catering to varioud prefences and occasions.
Manufacturing techniques:-
Tanishq, a prominent jewelry brand, employs various manufacturing
techniques to create their jewelery. Common methods includes casting,
handcrafting and machine-based processes. Casting involves pouring molten metal
into molds to form specific shapes, while handcrafting involves skilled artisans
shaping and assembling pieces manually. Machine based techniques utilize
technology for precision and polishing.
Net worth:-2.4 billion
BALANCE SHEET
 CONLUSIO
N
• Tanishq is facing very stiff competition, his competitive has forced.
Titan to change its business model to suit today' s requirement. Titan
has diversified itself froom watch manufacturing to create itself a
name in fashion accessories. Titan has all its focus on customer
orientation. The company has adopted world class manufacturing
practices like TQM, TPM, JIT 5s etc., To have value adition for its
products and customers. Titan has now adopted a lean manufacturing
style from the contemporary one. The products that are customer
driven and highly market sensitive. The manufacturing capabilities
have been made flexible to suit the market need.
BIBLIOGRAPHY
www.rediff/business.com
www.tanishq.co.in
www.wikipedia/tanishq.c0m
www.google.com
Other sources:
Business magazines
Newspaper