WE ALL LOVE Italian food

It’s a FACT
Small Local Producers
So many, so good.... So unknown!
Italy is full of small food producers able to make excellent delicacies. They do not
succeed though, in getting the right level of attention and to create a business as big as
their potential. This is because they don‘t manage to produce enough to enter into the
mass-markets and, as a consequence, the awarness and the distribution of thei products is
limited to the area they are located at.

More & More food lovers

Increasing numbers of italian food afficionados
At the moment, these food lovers are forced to stock the various Italian delicacies whenever
they are in Italy and in the specific areas where the products are produced , or to buy them at
very high cost in dedicated „gourmet corners“ of big shops- where only limited selections
are available. Finally, when they cannot find what they are looking for, they purchase what
the shops offer, with no guarantee about the quality of the food
 Small Local Producers + Food Lovers
Welcome to

The 1st 100% Italian food e-commerce which allows small producers to create in full
autonomy their own virtual shops and to sell directly food lovers, shipping local
delicacies everywhere in the world at the best price- due to the elimination of
intermediaries.
Directly from producers, the very best of italian delicacies, at
the best price, everywhere in the world
Italy: Food E-commerce has a lot of potential

E-commerce
FOOD 1%

+17% growth vs 2012

 A lot of quality offers currently available in the market
OPEN TO/ AUTONOMY OF
SMALL PRODUCERS

+SMALL PRODUCERS
+BUSINESS

NO
BUSINESS
BUSINESS

CLOSENESS/MAS-MARKET RULES
BIG PRODUCERS

…But still missing one for small producers that creates real business
The huge Opportunity
The real big opportunity lies abroad, where Italian food is the top choice among consumers, the e-commerce
markets are much bigger and buyers show less resistance to on-line purchases

ITALIAN FOOD
 Not so many offers for markets abroad
OPEN TO/ AUTONOMY OF
SMALL PRODUCERS

+PICCOLIPRODUTTORI
+BUSINESS
+INTERNAZIONALE

INTERNATIONAL
ONLY
ITALY

CLOSENESS/MAS-MARKET RULES
BIG PRODUCERS

Still missing a point of contact for international markets, which gives visibility to small producers .
Now or Never
International Visibility
EXPO focuses on the importance of an healthy 200 participants
and sustainable diet. 45 Countries
Great chance to promote the project and grant it 4M visitors
an international visibility

Culture of Quality Food 100K Members

15 Countries
More and more attention to the creation of
a culture of quality, healthy and good food
2013 Data:

E-Commerce boom -2% offline +18% online

E-commerce Italyy:
Today is totally normal and „cool“ to buy
11mld € total value
online, in order to purchase quality products at
12M e-shopper
lower prices, in full security 1% food +17%
Stronger Together
Politecnico Milano about e-commerce Italy 2013:

“The market grows, but it is still

dominated by the big players.
This confirms that it is a
difficult competitive territory,
where dimensions count: the
first 20 players represent almost
70% of the sales“
 Stronger Together
MANY,
autonomous & together

EATTIAMO offers the opportunity to all small producers to ADVERTISING AGENCY

create, in autonomy, their own e-commerce site. They will CUSTOMER CARE
avoid those investements they would need if they were on
their own. SHIPMENTS MANAGEMENT
Moreover EATTIAMO will help them in promoting their
products
TECHNICAL UPDATES
How Does It Work?
EATTIAMO receives the orders and automatically sends a courier to
pick up the package at the producer‘s.
EATTIAMO keeps its own 20%
fee, immediately pays the
USER orders online and producers (32€) and sends an
pays EATTIAMO invoice to the producer of 8€ +
directly e.g. 40€ + shipping costs
shipping costs

EATTIAMO sends to EATTIAMO sends a

USER order recap and courier to PRODUCER
info on delivery
timings.

PRODUCER prepares the pacakge and gives it to the courier.

PRODUCER sends invoice to USER of 40€ + shipment costs
Quality & Passion
EATTIAMO is a platform open to everyone, and this is our strength. But
we are very strict when it comes to quality
All Italian producers, who already fulfill all legal requirements to sell offline, are
allowed to become memebers of the website. They can immediately and
autonomously start to create their own shop, at ZERO costs

QUALITY COMES FIRST: producers will be able to sell on EATTIAMO

only after our team checks the documents uploaded along with the
memebership requests
EATTIAMO will periodically make some orders to check quality and service levels
offered by producers. Only those who will be considered extraordinary will get a
special mark on their page: „APPROVED by EATTIAMO“. If consumers will buy
these approved products, they will be able to use a special service: if they are not
satisfied, EATTIAMO will pay them back
365 Days…
Grow fast, with the help of associations

AUG‘14 SEP‘14 NOV‘14 FEB‘15 APR‘15 MAY‘15

FOCUS on TEAM CREATION ONLINE! MOBILE LAUNCH into first PRESENTATION
PRODUCERS COMPANY VERSION INTERNATIONAL and VISIBILITY’
INSTITUTIONS ESTABLISHMENT MARLET
INVESTORS
ASSOCIATIONS

1500 2200 9000 45€ 1

AVAILABLE FOOD LOVERS AVERAGE BIG
PRODUCERS
PRODUCTS SUBSCRIBED SHOPPING CART COMMUNITY
 The TEAM
ONE TEAM, with quality, experience and passion

Sun-TIMES Simona Morachioli

9 yrs of activity 30 yrs old
138 clients 1 Degree in Engineering
web/adv/press 6 yrs as Project Manager
13 young team memebers in P&G Germany
4 languages

Filippo Lubrano Francesco Pelosi Nicholas Figoli

30 yrs old 30 yrs old 30 yrs old

1 Degree in Engineering 1 Degree in Law 1 Degree in Marketing
5 yrs as engineer in IVECO 8 yrs as Enterpreneur 8 yrs in Marketing in L’Oréal
1 MBA 3 companies founded/managed 2 rs international development
What we need
An ambitious plan, a scalable and profitable project

80.000€
Standard Formulas Y1 Y2 Y3
P&L
Total A
Revenue 10.860 154.161 475.350
COGS B 50.200 45.000 55.000
HR C 31.200 132.571 179.180
Other
ASSUMPTION YEAR 1 : Op. Costs D
Revenues Costs 6.500 11.200 36.000
Income EBITDA E=A-B-C-D -77.040 -34.610 205.170

4K 1% 12 Y1 10.860 99.300 -88.440

DA
Op.
F 11.400 22.800 29.200

Income G=E-F
DAILY VISITS
CONVERSION
ORDERS per DAY Y2 154.161 211.571 -57.410 (EBIT)
RATE -88.440 -57.410 175.970
Y3 475.350 299.380 175.970 Financial H
Interests - - -
45€ 20% 152K€ Y4
Y5
817.200 369.540 447.660 Pre-tax
Profit I=G-H
-88.440 -57.410 175.970
AVERAGE FEE REVENUES
946.800 391.500 555.300 Net L
SHOPPING CART EATTIAMO YEAR 2 Tot. 2.404.371 1.371.291 1.033.080 Income -88.440 -57.410 123.179
What we need
SEPTEMBER 2014 MAY 2015

21% 20%
Sun-TIMES
20% 20%
FOUNDERS
9%
INVESTORS
21%
50% GeneralManager 30%
9%
VentureCapitalist

PRE-LAUNCH: POST-LAUNCH:
80K€ = 20% 120K€ = 20%
1% = 4.000€ 1% = 6.000€