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    Monster Granola Bar

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    Mahnoor baqai
    The document provides an overview of a marketing campaign for a new Monster Energy granola bar product line. It includes sections on the company background, campaign objectives to increase awareness and build a healthy lifestyle perception. It outlines the granola bar specifications and target demographics. Deliverables include highlighting the USP and a timeline for the campaign development and implementation across print, radio, TV, out of home and social media channels. Budget allocation is also shown across the different media. Campaign ideas and draft creative assets like newspaper ads, billboards, TV commercial script and storyboard are included.

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    Monster Granola Bar

    Uploaded by

    Mahnoor baqai
    15 views36 pages
    The document provides an overview of a marketing campaign for a new Monster Energy granola bar product line. It includes sections on the company background, campaign objectives to increase awareness and build a healthy lifestyle perception. It outlines the granola bar specifications and target demographics. Deliverables include highlighting the USP and a timeline for the campaign development and implementation across print, radio, TV, out of home and social media channels. Budget allocation is also shown across the different media. Campaign ideas and draft creative assets like newspaper ads, billboards, TV commercial script and storyboard are included.

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    The document provides an overview of a marketing campaign for a new Monster Energy granola bar product line. It includes sections on the company background, campaign objectives to increase awareness and build a healthy lifestyle perception. It outlines the granola bar specifications and target demographics. Deliverables include highlighting the USP and a timeline for the campaign development and implementation across print, radio, TV, out of home and social media channels. Budget allocation is also shown across the different media. Campaign ideas and draft creative assets like newspaper ads, billboards, TV commercial script and storyboard are included.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    15 views36 pages

    Monster Granola Bar

    Uploaded by

    Mahnoor baqai
    The document provides an overview of a marketing campaign for a new Monster Energy granola bar product line. It includes sections on the company background, campaign objectives to increase awareness and build a healthy lifestyle perception. It outlines the granola bar specifications and target demographics. Deliverables include highlighting the USP and a timeline for the campaign development and implementation across print, radio, TV, out of home and social media channels. Budget allocation is also shown across the different media. Campaign ideas and draft creative assets like newspaper ads, billboards, TV commercial script and storyboard are included.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    TABLE OF CONTENTS

    01 Agency portfolio
    02 Monster Creative brief
    03 Campaign Ideas
    04 Media Plan
    GRANOLA BAR
    INTRODUCTION
    Monster Energy, launched in 2002 by Hansen Natural, rebranded from a juice business in 1988. The
    company rapidly expanded and rebranded as Monster Beverage Company in 2011.

    The distinctive black can with a green tear-shaped M logo symbolizes a "monster's" claw tear.

    Monster Energy offers various product lines, including Core, Java Monster, Extra Strength, Import,
    and Rehab, designed as dietary supplements with caffeine, taurine, B vitamins, and L-carnitine.
    OPPORTUNITY & OBJECTIVE

    Increase awareness
    Jupiter is the biggest
    planet brand
    Build of themperception
    all

    58% 70% Online & in-store presence


    individuals skip lack a proper
    breakfast lunch routine

    Position as a vital part of


    healthy lifestyle
    SKU SPECIFICATIONS
    1. Pack of 12 and 10 granola bars - per bar 42 g - price Rs.695 and Rs.
    595 respectively.
    2. Single Snack bar - 42 g - price - Rs.60.
    3. Initially, we will be launching in n KLIMFPH cities.
    4. Will be available in supermarkets, Self-service stores, and online

    TARG Age - 18-45


    Gender - Males and Females

    ET?
    Fitness enthusiasts and athletes.
    Parents looking for healthy snack
    options for their families
    USER PERSONA
    DELIVERABLES

    USP Monster Crunch Granola Bars are made from all-natural ingredients, packed with
    fiber and nutrients, and come in a variety of delicious flavors. They offer a guilt-free
    and convenient snack option for those on-the-go.
    TIMELINE
    location & concept storyboard Social media campaign Feedback
    2w Oct 4w Oct 2w Nov 4w Nov

    Idea finalize & script draft TVC shoot Final cut & voiceover
    3w Oct 1w Nov 3w Nov
    10%
    AGENCY BUDGET
    10%
    OOH 35%
    200 million
    TVC
    -10% PRODUCTION
    -5% SPONSORSHIP
    15%
    RADIO
    -5% SPONSORSHIP
    15%
    PRINT
    CAMPAIGN IDEAS
    Morning Workouts

    Family Time

    Target Audience
    Monster Granola Bars

    Online Efficiency

    Nutritious Snacking
    Newspaper
    design
    Billboard
    design
    TVC
    Script
    TVC
    Storyboard
    RADIO
    TVC
    MEDIA PLAN
    PRINT
    RADIO
    TV
    OOH
    Q&A

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