Digital And

Social Media
Marketing
BASIC TYPES OF DIGITAL MARKETING

SEM SMM

CONTENT
SEO
WRITING
Digital
Marketing
 WHAT IS DIGITAL AND SOCIAL MEDIA MARKETING

Digital Marketing. Social media marketing

uses social media platforms to create
awareness about the product. Digital
Marketing uses online and offline channels
to promote products to the customer. This
creates a limited reach in front of
customers.
Difference Between digital and Social Media Marketing

Social Media Marketing Digital Marketing

Social media marketing uses social media Digital Marketing uses online and offline
platforms to create awareness about the product channels to promote products to the customer.

This creates a wide reach in front of the

This creates a limited reach in front of customers customers.

Banners are used to create an impression of the

Content is the key aspect of this. product.

Results are depended on the customer’s likes. Results are comparatively slow.

Platform used are Instagram, Facebook, Google Platform used are SMS, E-mail, MMS, and
Plus and Twitter etc. Television etc.
WHY DIGITAL SOCIAL MEDIA MARKETING IS IMPORTANT

Affordability
Mobile Access
Flexibility
Expansion
Multimedia
Interactivity
Tracking
Authority
Influencer Engagement
 Print Enhancement
 TOOLS FOR DIGITAL AND SOCIAL MEDIA MARKETING

SocialPilot.
Buffer.
Tailwind.
Planable.
Loomly.
ShareIt.
Buzzsumo.
Curata.
 ADVANTAGES

Connectivity
Education
Help
Information and updates
Awareness
Help govt. and agencies fight crime
Promotion
Noble Cause
Improves business reputation
 DISADVANTAGES

Cyberbullying
Hacking
Addiction
Fraud & Scams
Security Issues
Reputation
Cheating & Relationship
issues
Health issues
Social media cause death
 CONCLUSION

Customers and marketers need to learn about the pros and cons of
digital marketing to get the best out of it. When you don’t learn the pros
and cons of digital marketing, you won’t reap the full benefits.
THANK YOU