Answers to Case Study

Starter- Correction to Homework-

Q1:
Q2:

Change x 100
Original
Q2B:
Q3:
Q4:
How to get all the 6 Marks
Q4:
Evaluation
• You should adopt a three- paragraph approach.
• Paragraph 1: Provide an argument in support of the statement in the
question, again developed with at least three linked strands.
• Paragraph 2: You should develop a counter argument to the
statement, in order to provide balance. This should be as developed
as the first.
• Paragraph 3: conclusion- You should decide why one argument is
stronger than the other
Evaluate-MELIB- SWOT Analysis
• 1) Make initial point
• 2) Explain this point in the context-
• ( This is because…….
• Leading to …..
• Therefore……
• (Marketing, Business operations, Human Relations; Finance)
• 3) Link it to the case study:
• (Written text;
• Numerical data
• Graphs & Charts
• 4) Impact on Business and
• 5) Business Areas- Products: Price: Promotion-Place: Industry: Customers and Competitors.

• SWOT Analysis- Strength; Weakness; Opportunities and weakness

Q5: Evaluate questions: 12 Marks
• Similar to the JUSTIFY question, use the three paragraph approach.
• 3 paragraph approach-
• MEL-Advantages/Disadvantages to the business: SWOT analysis- Strength;
Weaknesses; Opportunities and Threats.
• Paragraph 1: Positive- Make a Point; Explanation and link to the case study-
advantages/: Strength and Opportunities:
• Paragraph-2- Counter- positive-Negative-(However)- Make a Point; Explanation and
link to the case study- Disadvantages: Weaknesses and Threats.
• Paragraph- 3- Conclusion- Draw your own argument- Make a Point; Explanation and
link to the case study- advantages/Disadvantages and Conclusion-
• It depends on the business( Mention the name of the business) whether it takes
your conclusion into consideration.
• Strength; Weaknesses; Opportunities and Threats.
Evaluation:
• 1: You must provide an argument in support of the statement in the
question and support it with at least three linked strands.
• 2: The second paragraph should be a counter argument to the statement
in order to provide a balance. This should also be developed as the first.
• 3: conclusion- you should decide why one argument is stronger than the
other and give reasons.
• - what is the key point that has determined this and what might

•“It depend on”

• It is important to ensure your response is applied throughout and that you
use business terms to show your understanding.
Evaluate questions: 12 Marks
• 3 paragraph approach- similar to the JUSTIFY question.
• MEL-Make a point
• Explain the point.
• Link it to the case study
Strength and Opportunities:
Q5:
Point
Explanation

Link to the
Case study
Q5:
Paragraph-2-Counter- positive (negative)

Point

Explanation

Link to the
case study
Q5:

Why one
argument is
stronger than
the other-
Conclusion:
Link to the
case study.
Q5:
Paragraph 2: Counter -positive
Final –Conclusion:
Explain Questions – Answering them
• You need to make a VALID point and then support it with two linked
strands of development.
• You need to use clear connectives such as “ THEREFORE’
• “THIS LEADS TO”, “BECAUSE”, “SO” and “AS A RESULT”

• TRY TO AVOID THE WORD “ALSO” as it shows that you are moving to
another point.
• Be careful of “Explain One method….questions . Make sure you explain
a method rather than a benefit or a drawback in this case. A benefit or
drawback will not be answering the question.
Today we will continue with our 6 mark Question-
(Analyse and Discuss)- there will be 2 Analyse
Questions based on case study and 1 Discuss
question
1) When you read a case study , Highlight the key business terms that you could use in
your answer to display subject knowledge. ( Remember what we marked
last time)
2) Highlight information that could help you to answer the question.
3) When deciding what to write – Plan your answer out
4) Look at the case study for information you could use or suggestion for points you
can make in your answer
5) Plan your answer out –on exam paper or head
6) Use your business knowledge to answer the question.
We will watch a video on HOW to answer ”Analyse Question “ then practice on our own.
Answering a 6 mark question-
Analyse ; Discuss
• Analyse
• https://www.youtube.com/watch?v=9PeBp-
lMun0&ab_channel=CherwellOnlineCherwellOnline

• Discuss:
• https://www.youtube.com/watch?v=xdmuL8ltHmo&ab_channel=Bizc
onsesh-GCSE%26ALevelBusinessBizconsesh-GCSE%26ALevelBusiness
Analyse: ( MEL)
• 1) Make initial point
• 2) Explain this point in the context-
• ( This is because…….
• Leading to …..
• Therefore……
• 3) Link it to the case study: Remember- Products: Industry: Customers and Competitors.
• (Marketing, Business operations, Human Relations; Finance)
(Written text;
• Numerical data
• Graphs & Charts
• Conclusion: Use Furthermore; As a result; In conclusion
• Or : However; As a result….
Discuss Questions.
Impact; Effects – Pros and Cons
• 1) Make initial point
• 2) Explain this point in the context-
• If it is dual sided question use
• ( However; As a result)
• If it is a single sided question- use –
• (Furthermore; As a result)
• Make Five interrelated points
• Show off your business terms
9 mark Question:
https://www.youtube.com/watch?v=EpNijhfe2Dw&ab_channel=Bizconsesh-GCSE%26ALeve
lBusinessBizconsesh-GCSE%26ALevelBusiness

JUSTIFY
• 1) Make initial point
- (MELIB)
• 2) Explain this point in the context-
• ( This is because…….
• Leading to …..
• Therefore……
• (Marketing, Business operations, Human Relations; Finance)
• 3) Link it to the case study:
• (Written text;
• Numerical data
• Graphs & Charts
• 4) Impact on Business and
• 5) Business Areas