PROBLEM STATEMENT

A common problem faced by fitness app users is the lack of personalized

workout plans tailored to their specific fitness goals. Users often struggle to find
a comprehensive solution that offers both exercise routines and nutrition
guidance.

by ayush kumar
SURVEY REPORT
User Preferences Challenges Identified Desired Features

Survey results revealed that Several users reported feeling Many users expressed interest
users prioritize an app with overwhelmed by the in features such as goal-setting
customizable workout plans abundance of workout options. tools, meal planning, and
and progress tracking features. Others mentioned a lack of access to professional trainers
clear nutritional guidance for personalized advice.
Most respondents also
within the apps they've used.
expressed interest in a
supportive community within
the app for motivation and
guidance.
PERSONA
1 Ashley - The Fitness
Enthusiast
Ashley, aged 28, is a health-conscious
individual who is always seeking new
ways to improve her fitness and
nutrition routines.
2 Goals & Challenges
She desires a fitness app that can help
her achieve her goal of finishing a half
marathon. Ashley also seeks guidance
on effective strength training and
nutrition for her busy schedule.

3 Expectations
Ashley expects a user-friendly interface, personalized workout plans, and access to a
community for advice and motivation.
EMPATHY MAP
Frustrations Desires
Users feel frustrated when fitness apps Users desire a seamless experience with
overwhelm them with too many options access to personalized coaching, reliable
and fail to provide clear guidance on workout plans, and a supportive online
nutrition. community.

Needs
Users need an app that will help them stay motivated and hold them accountable to their fitness
and nutrition goals.
CUSTOMER JOURNEY MAP

Discovery Phase 1
Users start by searching for a fitness
app that aligns with their goals and
expectations. 2 Onboarding Process
After selecting an app, users expect a
smooth onboarding experience,
Engagement & Progress including setting up personalized goals
3
and preferences.
Users look for a platform that offers
motivation, regular progress tracking,
and customizable workout schedules.
STORY BOARD
Initial Challenge
Users often face the initial challenge of finding a fitness app that truly aligns with
their needs and expectations.

Exploration & Discovery

Once they discover an app, they explore the features and evaluate if the app can
support their fitness journey effectively.

Success & Growth

Finally, users aim to achieve success and growth through consistent engagement with
the app, reaching their fitness goals, and feeling healthier overall.
DIALOGUE DESIGN

100K 4.5
Active Users Rating
Over 100,000 active users engage with the app's The app enjoys an outstanding rating of 4.5 stars,
features daily, creating a vibrant and supportive indicating high satisfaction levels among its users.
fitness community.
MENU
Home Workout Plans Nutrition

Community Progress Tracker Settings

SITE MAP
User Engagement
The app encourages user
engagement through interactive
challenges and rewards,
fostering a sense of
accomplishment.
Goal Setting
Users can set specific fitness
and nutrition goals, track their
progress, and receive
personalized recommendations.
Professional Trainers
Access to professional trainers
and fitness experts for
personalized advice and
guidance sets the app apart in its
offerings.