HOW TO BE A

SUCCESSFUL
BUSINESS
WOMEN
1. FOLLOW YOUR
CURIOSITY
You don’t have to follow a traditional
career path—every woman’s path to
success is different. It is worthwhile to
follow not only your passions, but also
your curiosities. “Don’t strive for
perfection. Perfection is the enemy of
good,” said Saperstein. “You have to get
out there and make things happen, take
action, not study things to death, and be
curious.”
2. REACH FOR MORE
Always strive to achieve more – and
don’t settle. Today’s workforce is
seeing a plateau when it comes to
women in senior level roles. According
to Saperstein, female employees are
not leaving the company more than
their male counterparts. “Attrition rates
aren’t higher for women. In the
industry overall, women are not
leaving to raise their families – they
are just staying at the same levels,”
3. BUILD A NETWORK, AND USE IT

Throughout your career, it is important to

build and maintain your network, and use
those connections to uncover new career
opportunities. “Be a collector of people.
Find people you can interact with and keep
in touch with them. You never know when
things are going to come around and later in
life you are going to want to get in touch,”
said Saperstein.
4. SHARE A DIFFERENT
PERSPECTIVE
There are many instances in which women may feel
silenced in the workplace, which is detrimental to
diversity of thought and promotes group think.
“You can play a role in driving an inclusive
environment,” said Saperstein. “You can look around
and say, ‘Do we have everyone represented?’ Are you
actually soliciting voices all the time, asking the quieter
people what they think? All of these things on a day-to-
day basis can add up to make a more
inclusive environment.”
5. SPEAK UP OFTEN
Don’t be afraid to be heard. “If you are in a room with a lot of people and you
are hesitant to speak up, say something early because it gets you in the
door. It breaks the ice so you feel more comfortable and it establishes that
you have a reason to be there.”

Creating meaningful change in the workplace starts with fostering an

environment in which everyone feels comfortable coming forward and
expressing their opinions. Women can better prepare themselves for a
successful career by being confident in their abilities, transparent with
their opinions, and active in encouraging a culture where everyone feels
empowered to support gender parity in the workplace.