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    PLC and Pricing

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    Abhishek Singh
    This document covers marketing concepts like the marketing mix, product life cycle, and pricing strategies. It begins with a recap quiz on the marketing mix and its 7Ps. It then discusses the product life cycle and how companies must adapt. When determining pricing policy, considerations include competitive situation, costs, long-term company welfare, flexibility, and government policy. The goal of pricing in intense competition is market share or survival. Finally, it provides a link to a video on Apple's marketing strategies.

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    PLC and Pricing

    Uploaded by

    Abhishek Singh
    5 views12 pages
    This document covers marketing concepts like the marketing mix, product life cycle, and pricing strategies. It begins with a recap quiz on the marketing mix and its 7Ps. It then discusses the product life cycle and how companies must adapt. When determining pricing policy, considerations include competitive situation, costs, long-term company welfare, flexibility, and government policy. The goal of pricing in intense competition is market share or survival. Finally, it provides a link to a video on Apple's marketing strategies.

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    This document covers marketing concepts like the marketing mix, product life cycle, and pricing strategies. It begins with a recap quiz on the marketing mix and its 7Ps. It then discusses the product life cycle and how companies must adapt. When determining pricing policy, considerations include competitive situation, costs, long-term company welfare, flexibility, and government policy. The goal of pricing in intense competition is market share or survival. Finally, it provides a link to a video on Apple's marketing strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    5 views12 pages

    PLC and Pricing

    Uploaded by

    Abhishek Singh
    This document covers marketing concepts like the marketing mix, product life cycle, and pricing strategies. It begins with a recap quiz on the marketing mix and its 7Ps. It then discusses the product life cycle and how companies must adapt. When determining pricing policy, considerations include competitive situation, costs, long-term company welfare, flexibility, and government policy. The goal of pricing in intense competition is market share or survival. Finally, it provides a link to a video on Apple's marketing strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 12

    Recap quiz

    • Marketing is a process which aims


    at ________
    • Production
    • Profit-making.
    • The satisfaction of customer needs
    • Selling products
    2
    • This P is not a part of the 7Ps of marketing
    mix?
    • (A) Promotion
    • (B) Price
    • (C) People
    • (D) Purpose
    Product life cycle

    Expected learning outcome-


    be will analyze product life cycle and
    use of marketing mix
    Product life cycle
    Marketing mix and product life cycle
    MCQ
    • PLC in marketing represents two main
    challenges. 1st, an organization must be good
    at developing new product to replace old ones
    and 2nd, it must be good at ____________.

    (1) Functioning
    (2) Marketing
    (3) Selling
    (4) Adapting
    Pricing policy
    • Pricing policy refers to how a company sets
    the prices of its products and services based
    on costs, value, demand, and competition.
    The following considerations involve in
    formulating the pricing policy:
    • (i) Competitive Situation
    • (ii) Cost
    • (iii) Long Range Welfare of the Firm
    • (iv) Flexibility
    • (v) Government Policy
    Recap Quiz
    • If companies face intense competition the
    pricing objective is

    a) Survival
    b) Maximum current profit
    c) Maximum market share
    d) None of the above
    Process of pricing
    Video highlighting the marketing strategies
    of Apple
    • https://www.youtube.com/watch?v=tFffkU_D
    wvI

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