A STUDY OF MOBILE BRAND PREFERENCE AMONG

THE STUDENT OF NTHMC

Presented by :Bhabindra Sherpunja

Exam Roll No:20031215
PU Registration No :2019-2-03-0537
 INTRODUCTION
• Mobile phones are the technological innovation which allows people to share their ideas staying at a
different place in the world.
• The first portable cell phone was invented in 1973 by Motorola.
• There are many brands of cell phones available in Nepalese market like Nokia, Samsung, Blackberry,
Motorola, LG, Sony Ericson, iPhone, Vodafone and so on .
• Brand is the name, term, design, symbol, or any other feature that identifies one seller’s good or service as
distinct from those of other sellers.
• Each mobile phone manufacturer consistently updates their offerings with the latest technological updates
and many customers have a preferred brand that suits them or a brand they have become familiar with.
 OBJECTIVES
• To know the contemporary trend of mobile phone by the students of
NTHMC.
• To know the changing patterns and competition in the market.
• To find out the determinant factor while selecting the mobile phone.
• To know the purpose of using the mobile phone.
 CONCEPTUAL FRAMEWORK

Price
Brand Name
Availability Mobile Brand Preference
Age Group
Realiabilty
 FINDINGS OF THE STUDY
• In this study it is found out that the mobile phone preference by female is greater than the male
• Majority of the students are using Samsung brand followed by Redmi, iPhone, Oppo, Huwai and others
brands.
• Mostly student use their mobile phones for communication purpose followed by entertainment, study,
business/gaming and other purposes.
• Most of the students prefer mobile brand that price less than Rs 50000.

• Majority of students are satisfied with their current brand of mobile phone.
 CONCLUSION
In our survey we come to know that female respondents are higher than male respondents, students prefer
Samsung mobile phone than other brand in NTHMC. Brand attributes influence the buying decision of people
from all age and educational background.
Mobile phone usage purpose such as study, business, entertainment, gaming etc determines the choice of brand
for the users. The students states that they are satisfied with the mobile brand available in their locality.