Media Literate

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Individual
MEDIA AND INFORMATION LITERACY
Group 3
 Media Literate Individual
o A media literate
person can decode,

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evaluate, analyze
and produce both
print and electronic
media.
o The fundamental objective of media literacy
is critical autonomy relationship to all
media.
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 Media Literacy Training
o Informed citizenship
o Aesthetic appreciation and expression
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o Social advocacy
o Self-esteem
o Consumer competence
o - (Kotlay, 2011).
 Media and Information Literate
Individuals are capable of the following

1. Attract greater opportunities and enhances

the way of living.
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2. Promote awareness on the various dealings
and activities that impact the community and
society as a whole.
3. Liberate minds and develop characters.
4. Increase political and social participation
5. Empower economic stability
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6. Enhance business and career opportunities
7. Encourages personal and professional
growth
8. Develop communication skills

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9. Improved learning environment
10.Maximize more cohesive social units
People
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 In this age of information, being critical,
careful and sensitive is very important.
Being able to understand why and how

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information is made and accessed brings us to
completely recognizing and appreciating the
people behind these media of different forms.
 People Media
People Media refers to the persons that
are involved in the use, analysis, evaluation

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and production of media and information.

Source: MIL Curriculum Guide by DepEd

Two Type of People Media

1. People as Media
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2. People in Media
 People As Media
These are
individuals who

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serve as channels
information
dissemination.
https://tinyurl.com/yn55sk77
 Before, they make use of
writing essays, literature and news to
create artefacts. But with the advent
of technology and social media,
people are now empowered to not

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just produce artefacts but also
evaluate, analyze, edit and give
feedback to media artefact.

They are the media itself.

 Types of People As Media

OPINION LEADERS
CITIZEN JOURNALISM
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SOCIAL JOURNALISM
CROWDSOURCING
 OPINION LEADERS
These are leaders of
particular groups of people in a
community.

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These are influential people
that communicate the messages
they get from the mainstream
media or from higher positions https://tinyurl.com/2heuty2f

in an organization and
conveyed these messages to
certain individuals
 EXAMPLE OF OPINION LEADERS

A group of laborers are unsatisfied by

the fees they receive from their manager. Mr.
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Vargas, the one acting as leader went to talk
to the manager about the issue. The manager
said that the additional payment will be
given the next day due to budgetary concern.
 However, Mr. Vargas, who always opposes the
manager, went back to the group of laborers and told
them that the manager is incompetent and showed no
concern to them. They will be given additional payment
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but as to when and how much is still under deliberation
and that whoever disagrees is free to resign. This
disgusted the laborers and retaliates to the manager.
Then, conflict between the laborers and the manager
arises.
EXAMPLE OF OPINION LEADERS

Opinion leader: Mr. Vargas

Audience: The laborers
Added information: AJJF
The time and amount of the additional payment is
unsure and that whoever disagrees is free to resign.
 CITIZEN JOURNALISM
 People from different age
category and from the
different walks of life who are

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able to use modern technology
as means of communication
like sharing information from
newsworthy events to other https://tinyurl.com/3m8fkdwu

people are considered to be

doing citizen journalism.
 Citizen Journalism doesn’t need one to be
professionally trained journalist. As long as one is
able to share ideas, information, send photos and
videos about a prevalent phenomenon in a
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community through using the different types of
media and the several social media platforms to a
greater scope of the society is considered as citizen
journalism.
 EXAMPLE OF CITIZEN
JOURNALISM

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An advisory from the PHIVOLCS come out
informing the public that an active volcano is showing
signs of possible eruption thus demanding the people
living near the volcano to evacuate.
 A citizen can take a screenshot of the advisory and
post it on his social media account to help inform his
friends and relatives about the impending disaster. He
may also include in his post precautionary measures and
emergency contacts so people may know what to do.
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All these are considered simple act of journalism.
 SOCIAL JOURNALISM
 21st century is all about
maximizing the use of
technology but with critical

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judgment on how it should be
manipulated. One product of
technology that create a massive
impact to the society are the
different Social Media platforms https://tinyurl.com/5n99twv2

such as Facebook, Twitter,

Instagram, etc.
 These platforms are now being used to spread
information in a more accessible and convenient way.
People no longer look for news because it directly comes
to the user. Journalism, Media and information are

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becoming social phenomenon and a trend of today.
Professional journalists, reader content and average
citizens who contribute news work together for public
awareness.
 EXAMPLE OF SOCIAL JOURNALISM

ABS-CBN, one of the biggest news company in

the Philippines, has been promoting proper way of

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citizen journalism through their Bayan Mo, I-Patrol Mo
campaign. This program allows and accepts any reports
from the citizens that take and talk about the nation’s
event and social concerns.
 CROWDSOURCING
Because of the aid of the several
media platforms and high technology
gadgets, soliciting ideas,

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recommendations and suggestions
from services, ideas, places, etc have
come so handy nowadays. People
from the online community make use
of crowdsourcing to obtain https://tinyurl.com/2bj2tss4
information from other media users.
EXAMPLE OF CROWDSOURCING

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 People In Media
These are the people who
manipulate the media
behind the lens and pens.
They use Text, AJJF
Audio,
Visual, Multimedia, etc to
https://tinyurl.com/mr3btny8
spread information and
messages for the public.
 Types of People In Media

MULTIMEDIA JOURNALISTS
PRINT JOURNALISTS
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BROADCAST JOURNALISTS
PHOTOJOURNALISTS
 MULTIMEDIA JOURNALISTS
They are the ones who Jessica Soho
have abilities in accessing,
evaluating and producing

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information using several
forms of media. Mostly, they
make use of social networking
sites to connect to the masses https://tinyurl.com/3mn2vdsk

for easy and wider

dissemination of their reliable
news stories.
 PRINT JOURNALISTS
These are people who
underwent training in journalism The Philippine Daily
writing. Equipped with the Inquirer

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fundamental and significant
knowledge and strategies in
writing news and stories based
from real events in the https://tinyurl.com/4mksdemx
community; written for the
people in the community. They
generally report in newspaper and
magazine.
 BROADCAST JOURNALISTS
They are who we
often see on television, Mike Enriquez

giving us updates on the

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local, national and world
events. They are skilled https://tinyurl.com/2t5uesk4

not just in journalism but

also in public speaking.
 PHOTOJOURNALISTS
They are physically and Hannah Reyes Morales

emotionally attached to their

high-end cameras which they

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use to capture important
scenes and events from the
surroundings which carry with
it stories that give impact to
the society as a whole.
https://tinyurl.com/3vmcwntn
THANK YOU
FOR
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