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Lecture 5
Lecture 5
Lecture 4
What is the
difference
between
goals and
objectives?
Goals vs. objectives
• Goals are often achievable, long-term, and broad. A company might use high-level goals to set the
direction for, or inform the yearly strategies for each department.
• Objectives define specific and measurable actions that each team or employee must use to achieve the
overall goal.
Business goals examples:
• Maximizing net profit
• Becoming an industry leader in your field
• Obtaining brand loyalty from desired consumers
• Providing top of the line service
Advertising Advertising has three primary objectives:
to inform, to persuade, and to remind.
Objectives
1- Identify your campaign objectives: which are the broad outcomes that you want to
achieve with your marketing campaign. For example, your objective might be to increase
brand awareness, generate leads, or boost sales.
2- You need to break down your objectives into smaller and more specific goals that can
be measured and tracked. For example, if your objective is to increase brand awareness,
your goal might be to reach 10,000 new followers on social media in three months.
3- You need to check if your goals meet the SMART criteria and revise them if necessary.
Thank You!