Principles

Marketing
of
By: Ma'am
Carla
Today's
Discussio
n
0 What is
1 Marketing
Definition of
02 Marketing
03 The Marketing
System
 Subjec
Overview
t

Starbucks: Why It Is in
the Real Estate
Business
Subjec
T
t akeaway

Marketing is all about creating

value through the exchange
process.
 What is
M arketing ?
It is a process that begins right at the
moment when an aspiring entrepreneur or
business development manager realizes
that there is an opportunity to build up a
business.
 What is
M arketing ?
It is an integrated field that needs the
involvement and support of all the other
fields of management.
 What is
M arketing ?

It is all about
communicatio
n.
Peter
Drucker
He said that
the aim of
marketing is
to make
selling
superfluous.
 0 It is the activity, set of
institutions, and processes for
1 creating, communicating,
delivering, and exchanging
offerings that have value for
customers, clients, partners,
and society at large.
It is an organizational function
Definition of 02 because it is a core task that is

Marketing expected of a modern

organization, whether it operates
for profit or not.
 03 It is a set of
processes.

It is the delivering
04 of
value to
customers.

Defintion of 05 It is a give and

take
Marketing relationship.
 Examples of
Transactions
Exchange

Politicians offer promises TV stations broadcast

and
hope to potential voters in soapto homes in exchange
operas
exchange for their votes for viewers watching the ads
that bring them to that would
turn in provide profit for
the stations.
office.
 Examples of
Transactions
Exchange

Facebooks offers its services to its million of users

for free in return for the users allowing paid ads to
occasionally show up in their feeds.
 Kotler
K
and eller

Marketing is about
meeting the needs
profitably.
Examples 0 Amusement

Products:
of 1
02
Parks
Applications on
Smartphones
03 Banking
Services
04 Coffee
Shop
05 Hotel
Accomodations
06 Legal
Advice
Examples 07 Musical

Products:
of 08
Bands
Pet
Care
09 Radio
Stations
10 Social Media
Sites
1 Telecommunications
1
1 Television Programs
2
The Marketing
System
 Strategic
Marketing

Customer Tar get Valu

Segmentation Market e
Positioning
Selection
 keting:
TacticalValue
D
Mar
eployment
Product
and
Dist r ibut io
Ser vic
e
Pricing n an
Design
and
Development d
Logistics
 keting: Value
Tactical
Co
Mar
mmunication
Sales
Sales
Pr omot io Advertising
Force
Strategies
n rategies
St
 Thanks For
Your
Attention
Any
Question?