CONDÉ NAST PARTNERSHIP: SUBSCRIPTION STRATEGY

ENDEMIC PARTNER EXAMPLES

Consumer Marketing researches and targets BRAND PARTNER TYPE OF PARTNER/EXECUTION ONLINE/OFFLINE REFUND %
RENEWAL
INDEX vs. DTP
endemic partners who understand that our
content and brands will enhance their Arch Digest TravelSmith
Online travel retailer. Sub is included with a purchase
Online 2% 88
of $50 or higher.
customers’ experience. This tight audience
Online fashion retailer. Sub is included with a
affinity engenders partnerships that run Allure Forever21 purchase of $25 or higher.
Online 2% 92
successfully year after year with extremely
Upscale cookware retailer. Customer spends $50 and
few customer requests for refunds or Bon Appétit Sur La Table is presented with the option to sign up for a sub.
In-store & Online 3% 92
complaints during their one-year subscription. Bliss Bridal Consumer bridal and wedding trade show. Sub
Brides At show site <1% 96
More than 90% of these subscribers are new Shows included with the purchase of a ticket to the show.
to the magazine, and they renew at rates Online travel retailer. Sub is included with a purchase
CN Traveler TravelSmith of $50 or higher.
Online 2% 91
comparable to other direct-to-publisher new
subscription sources. Glamour Forever21
Online fashion retailer. Sub is included with a
Online 2% 93
purchase of $25 or higher.

Online golf retailer. Sub is included with a purchase of

Golf Digest Global Golf $25 or higher.
Online 1% 91

Susan G.
A choice of Self or GQ is included with payment for At the race &
Self Komen Race the race.
2% 94
online
for the Cure
Online fashion retailer. Sub is included with a
Teen Vogue Asos purchase of $100 or higher.
Online 3% 95

Online travel retailer. Sub is included with a purchase

Vanity Fair TravelSmith of $50 or higher.
Online 2% 89

Online fashion and accessories retailer. Sub is

Vogue Boden included with a purchase of $50 or higher.
Online 2% 98

Online hair care retailer. Sub is included with a

W Folica purchase of $12 or higher.
Online 1% 84

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CONDÉ NAST PARTNERSHIP: SUBSCRIPTION STRATEGY
We continue to optimize our circulation channel strategy to reach potential readers wherever they are -- whether at retail point-
of-purchase, via Amazon one-click, via offline and online direct response targeting, traditional third-party sales channels and
other methods – but the goal remains consistent: develop new and innovative ways for audiences to engage with our
magazines that fit into their diverse consumption preferences.

Our partnership-sold subscriptions with contextually relevant retailers and e-tailers continue to successfully generate
significant new readership to our brands at attractive economics and with continued solid retention metrics. We expect this
channel will continue to perform and drive exposure and renewal purchase, and is especially attractive in light of the changing
consumer habits at brick and mortar retail.

Attached are a list of brands, partners and execution, along with subscriber cancelation rates and renewal indices of our
partnership-sold vs. direct-sold new subscriptions.