Title

You can do “My Company Marketing

Plan” or some other title.
Highlights

• The Annual Sales Forecast chart from

Marketing Plan Pro, displayed as large as
possible, words to be added by the
presenter, in person.
The Market

• The market pie chart from Marketing Plan

Pro.
The Market Need

• Use bullet points from either the Mission or

the Market Analysis topic.
Competitive Advantage

• Use bullet points from this section in your

plan’s chapter on strategy.
Sales Forecast

• Show the chart from Marketing Plan Pro.

Talk about the details.
Marketing Strategy

• Include Strategy Pyramids if you have them

(Premier only) Define the objectives of the
marketing plan and the strategy behind it.
Sales vs. Expenses

• Highlights only, in bullet points. Include the

Sales vs. Expenses chart from Marketing
Plan Pro.
Specific Objectives

• Bullet points only, taken from the first chapter

of the plan.
Milestones

• If possible show the Milestones chart only.

Keys to Success

• Bullet points, from the topic in the first

chapter.
Next Steps

• Always a good idea, end the discussion with

next steps, assuming a positive outcome.