ESL 7TH GRADE

UNITS 4.4 - 4.5

Business Structure
& Brands
 OBJECTIVES
• Listen for detail in a radio program; listen and understand
opinions (8Ld.01, 8Ld.03, 8Lo.01)

• Talk about a supermarket, describe differences between

small and large companies; discuss a well-known brand
(8Sc.04, 8Sc.05, 8So.01)

• Read about different business structures. Read and

comprehend the history of a brand/product; understand new
vocabulary using context (8Rd.01, 8Rd.04)

• Organise notes; write in complete sentences (8W.ca.01,

8Wor.01, 8Wca.04)
Success Criteria

STUDENTS WILL...

• Listen to and identify content about a supermarket

from a radio program.

• Compare small and big businesses; discuss the

success of a well-known product/brand.

• Read, summarise, and organise a timeline about a

well-known product/brand.

• Write clear sentences; organise thoughts.

 UNIT 4.4
THE PSYCHOLOGY OF SHOPPING
LEARNER BOOK P. 84-85

LISTENING
 COMPARE
Draw a T-chart to compare the following terms

BIG BUSINESS SMALL BUSINESS

 BIG BUSINESS
ADVANTAGES
More Resources
It’s no secret that often the bigger the company, generally the
more budget there is to spend on resources. Not only are
higher salaries, bonuses and extra perks on the table, but also
access to things like newer equipment, training and
workshops that could be pivotal to helping you build a solid
foundation in the early stages of your career.
Structure and
Stability
Larger companies often have established systems in place. For
example, structured development programs, buddy-mentor
systems, as well as simple, clear-cut procedures and policies
can all play a part in making your transition to full-time work
just that little bit easier. The company's large structure also
often means more potential for you to expand into different
departments and niches within the business down the line.
 SMALL BUSINESS
ADVANTAGES

Creative Freedom
Many Different Hats

Perhaps one of the best aspects about working at a small

company is the creative freedom offered by having no or
In a smaller company, you’ll can probably expect to be given tasks
minimal upper hierarchy. You’re often given the liberty to
that might not explicitly be aligned with what was written in your
experiment and try out new ideas, which proves for an
job description. Particularly with start-ups, you’re expected to wear
incredibly fun and rewarding experience. Plus, it’s
lots of different hats and pitch in to help the team when resources
incredibly satisfying to see your innovative concept or
are sparse. Take advantage of this opportunity to see the ins and
action have a direct impact on the company!
outs of the company, how things are processed from start to finish,
and probe for questions in any areas that you want to know more
about.
BIG BUSINESS
ADVANTAGES

Big Name Reputation

A high-profile company and well-connected colleagues
will undoubtedly allow you to network with a wider
range of people both internally and externally. You’ll
have arguably more exposure with clients, stakeholders
and business leaders.

Better Perks
With more employees, large companies can negotiate better
deals with insurance companies, resulting in lower prices
for more generous benefits packages, including health
insurance, dental, and eye care. Plus, their big office
buildings may also have on-site childcare, gyms, cafeterias,
or even dry cleaners.
 SMALL BUSINESS
ADVANTAGES

BEING SEEN
You can often find yourself in a team that has more of a
community or family feel. This means it’s also easier for you
to stand out and not only be supported in, but recognised for
your work as a newbie, especially when you’re being given
more responsibility in creative projects!

THEY’RE ADAPTABLE
You can often find yourself in a team that has more of a
community or family feel. This means it’s also easier for you
to stand out and not only be supported in, but recognised for
your work as a newbie, especially when you’re being given
more responsibility in creative projects!
 BIG BUSINESS
DISADVANTAGES
They’re risk-averse
There are rigid, or structured, procedures and
polices that are not easily changed. This may
make it difficult for large companies to make
necessary adjustments quick enough.
You’re small cog in a machine
You may enjoy feeling part of something so
much larger than yourself, even if your
contribution is a small one. But the strict
hierarchies and narrow job descriptions
could be stifling.
Career progress is incremental
It could take longer to prove yourself to get a
promotion, and there will be more
competition. It may take longer to earn a
raise as a company may go by years in the
company rather than accomplishment.
Strict Roles
You will have a set department and position.
There is less variety and could become
routine and dull over time.
 SMALL BUSINESS
DISADVANTAGES
Fewer employee benefits
While small companies do offer benefits, their
packages won’t be as generous as those at larger
organizations. You may have to pay out of pocket for
certain health procedures and find a gym
membership on your own.
Unpredictable Working Hours
With less people to rely on, you might be called upon
to work more hours just to keep the company afloat.
This could lead to more stress and less personal time.
Changing Environment
Procedures may not always stay the same and may
shift regulary just to stay open. Cash flow may not be
steady and could range month-to-month. Your position
could be in jeopardy more often if business is bad.
Fewer Resources
There are fewer resources available. It may be more
challenging to compete with larger companies who
can afford to sell products or services for less.
 UNIT 4.5
THE CREATION OF A BRAND
Learner Book P. 86-87
 McDonald’s v. Burger King
Watch the clip, then write down 3 things
that surprised you.

e!
k M
il c
C
 BRAND HISTORY

Click the image below to find articles about

different major brands.

Read your assigned brand article in groups of 3-4

students.

Complete the blank timeline with major events in

the company’s history.

Share your timeline with the class.

Thank You
F o r Yo u r A t t e n t i o n