Management Review meeting

Vendor Team
 User Growth
User Growth Tracker
July 2021
User Growth Tracker Vendor Enlisted Company New Company
Digital RX SKF Incepta ACI Healthcare Renata Unimed
New Sales 3 7 0 0 0 1
IC Clients 11 43 1 2 1 1
Transfer (sales) 1 7 0 0 0 0
Support Clients 531 116 17 1 3 0
Total Writing 293 81 8 3 8 1
Total 839 254 26 6 12 3
User Growth Tracker
August 2021
User Growth Tracker Vendor Enlisted Company New Company
Digital RX SKF Incepta ACI Healthcare Renata Unimed
New Sales 4 4 3 5 0 1
IC Clients 12 18 7 5 1 1
Transfer (sales) 1 2 0 1 0 0
Support Clients 542 134 18 3 2 0
Total Writing 284 83 7 4 9 2
Total 843 241 35 18 12 4
 Revenue Growth
Revenue Growth Tracker
July 2021
User Growth Tracker Vendor Enlisted Company New Company
Digital RX Revenue (Sales+Support) SKF Incepta ACI Healthcare Renata Unimed
Collection 320,000 141450 0 0 0 10500
Billing 264500 0 0 0 0 0
Due (Subscribed) - T1 328500 155100 0 0 0 0
Due (UnSubscribed) - T2 784000 0 0 0 0 0

Revenue Growth Tracker

August 2021
User Growth Tracker Vendor Enlisted Company New Company
Digital RX Revenue (Sales+Support) SKF Incepta ACI Healthcare Renata Unimed
Collection 0 0 0 30000 0 10500
Billing 232500 128250 0 0 0 0
Due (Subscribed) - T1 561000 283350 0 0 0 0
Due (UnSubscribed) - T2 528000 0 0 0 0 0
 Revenue Growth
( Until 15th September)

Revenue Growth Tracker

September 2021
User Growth Tracker Vendor Enlisted Company New Company
Digital RX Revenue
(Sales+Support) SKF Incepta ACI Healthcare Renata Unimed
Collection 465,000 155100 0 10000 0 0
Billing 130000 110475 63000 0 0 20500
Due (Subscribed) - T1 226000 238725 0 0 0 0
Due (UnSubscribed) - T2 528000 0 0 0 0 0
 Other Activities
Existing Clients:
Lead Acquisition:

Incepta :
 Communicated for new lead acquisition.
 Communicated with the field agents for lead acquisition.

ACI
 Communicated for lead acquisition.
 Lead Confirmed (new sales) : 04

Lead Fulfillment:

Eskayef
 Prepared and submitted bills.
 Communicated for the DSR issues and due payments.
 Other Activities

ACI
 Prepared and submitted bills.
 Lead fulfillment (new sales) : 03
 Sponsor changed : 01
 Sponsor added : 01
 Renewal : 01
 Pending : 01

Incepta
 Prepared and submitted monthly bills.
 Communicated for the due payments.
 Other Activities
New Clients
Lead Acquisition:

Healthcare:
 Communicated for lead acquisition.
 Lead confirmed : 05

Lead Fulfillment:
Healthcare:
 Lead fulfillment : 05
Unimed:
 Sponsor added : 01
Product Developments
Market Survey:
• Market Survey MVP launching & account disbursement
• Market Survey visual & structural improvements for user convenience
• Back end data validation
• Generic list proof checking
• Doctor specialty classification fixation – on going
• Survey population distribution – on going

Brand Pro:
• Development of product structure
• Therapeutic classification of generics
Service Developments
• Vast array of Data Analysis of Market Survey
 Specialty wise
 Region wise
 Timeframe wise
 Generic wise
• Insight generation for providing monthly report
• Data ownership; ensuring data flow according requirements
• Master database analysis regarding specific pharmaceuticals
• Comparison with competitors data like IMS, 4P for user acceptance
Business Developments
• Market Survey Pitch deck preparation
• Pricing fixation
• Service contract finalization
• Sales funnel establishment
• Primary contacts with pharmas regarding various services
Go to Market Strategy
• Acquisition (1st phase):
Two layers in Marketing team
 Top management
Marketing Head, General manager, Executive directors
 Team Leaders
Marketing manager, Group product manager, Product class wise marketing teams

• Conversion (2nd phase):

 Market Pro sales pitch, product presentation
 Market Pro demo show
 Demo account disbursement for beta testing
 Product training
 Frequent contact & feedback review
 Back end usage track & observation
 Feedback implementation & Product customization
Go to Market Strategy
• Fulfillment (3rd phase):
Service Agreement & contract signing
User manual
User credentials send through mail
Continuous follow up
Thank You!