Business Plan on

Assam Inland
Waterways Ltd.
Presented By:
Chirag Jain
Parul Sharma
Riya Goel
Satyam Sangal
Shashwat Shiromani
Assam Inland
Waterways Tourism
Assam is known for its lush tea gardens, breathtaking wildlife, and rich
cultural heritage. But the unexplored beauty of the mighty
Brahmaputra and its tributaries is often overlooked. Our business aims
to bring this hidden gem to the spotlight by offering curated tours
along the inland waterways that showcase the local culture, food, and
traditions.
A Unique Business Idea

Tailored Experiences Cultural Immersion

Our unique selling point (USP) lies in our We integrate local music, dance, and
customized tours that cater to the interests of handicrafts into our tours, to provide guests
each of our guests. Our expert guides ensure a with deep insights into the local traditions of
memorable experience. Assam.

Tea Estate Visit Wildlife Sightings

 Market Research and Analysis
Market Overview:
Assam's tourism industry has been steadily growing over the past decade. In 2019, the state
welcomed approximately 3.5 million tourists, contributing an estimated INR 5,000 crores
(about $675 million) to the local economy.
Inland Waterways Tourism Market Size:
•In 2019, approximately 15% of tourists visiting Assam expressed interest in inland
waterways tourism. This translates to around 525,000 tourists.
•The estimated revenue generated from inland waterways tourism was INR 300 crores (about
$40 million).
Growth Potential:
•Over the last five years, the inland waterways tourism sector has witnessed an annual growth
rate of 8%.
•Projections suggest that by 2025, the number of tourists interested in inland waterways
tourism could reach 700,000, with an estimated revenue of INR 400 crores (about $54
million).
Eco-friendly Fleet
Innovative Design
Our fleet has innovative designs that ensure a
minimal carbon footprint. Our vessels are
designed to navigate the shallow streams and
creeks, providing access to the most beautiful,
unexplored areas.
Solar Energy
We use solar panels to power some of our boats,
limiting our dependence on fossil fuels further.
Low Emission Engines
We use low emission engines that do not harm the
delicate ecosystem of the river and the
surrounding region.
Plastic-free policies
Our team is committed to reducing plastic waste,
and we encourage using alternatives like reusable
water bottles, aluminum cans, and biodegradable
packaging.
 Logistics Optimization
Alternative Routes
We have identified alternative
routes to ensure that our guests get
to enjoy the most beautiful and
scenic spots along the river.

1 2 3

Crew Training Supply Chain Management

We will recruit some of the best local talent
that has rich experience in navigating the
inland waterways. we will in first aid,
safety, and hospitality to ensure an
enjoyable and safe journey for our guests.
We have developed a robust supply chain
management system to ensure that our
guests get the freshest local foods and
products that reflect the unique local
culture and traditions.
Community Engagement
Village Visits
We take our guests to visit
the remote villages that dot
the riverbeds, where they
can learn about the local
history, traditions, and
handicrafts. This creates a
vital income stream for
these communities.
Community Support
We work with local artisans,
boat makers, and other small
businesses to create a sustainable
ecosystem. Our business helps in
creating employment
opportunities, preserving local
traditions, and supporting the
local economy.
Eco-Tourism Integration
1 Reduced Carbon
Footprint
We encourage our guests
to minimize their carbon
footprint by carrying their
reusable water bottles and
using eco-friendly
toiletries.
3 Conservation efforts
2 Responsible Tourism
Our tours touch on
sensitive ecological areas;
hence educating our
guests on responsible
tourism practices is
crucial.

Our business contributes towards the conservation of the

wildlife and marine ecosystem in the region by partnering with
relevant organizations and programs within the region.
Target Audience
•The primary target audience for Assam's inland waterways tourism includes
domestic tourists from states like West Bengal, Bihar, and other northeastern states.
•International tourists, especially from Southeast Asian countries, are also
increasingly showing interest in this unique experience.

Unique Selling Proposition (USP):

• The largest river island in the world, Majuli
•Rich biodiversity along the Brahmaputra River
•Unique cultural experiences and festivals
•Serene and eco-friendly travel options
 Financial Projections
Revenues cost
800 120

700
100

600
80
500
60
400

300 40

200
20

100
0
fleet g u id e staf f in g o p eration al m ark etin g
0 ex p en ses
year 1 year 2 year 3 year 4 year 5

Revenue Projections Cost Breakdown

Through our experiences, we expect to
generate more than $200K in revenue in
the first year and grow to $300K by the
end of the second year.
We expect to incur costs for the fleet, guide
staffing, operational expenses, and marketing.
Our unique eco-friendly practices, community
engagement, and logistic optimization will
minimize our costs, leading to better returns and
margins.
 Business Model
Revenue Streams
•Ticket Sales: Offer various ticket options for boat tours, cruises, and transportation services
along Assam's inland waterways.
• Average ticket price per person: INR 2,000 - 5,000 ($27 - $68).
• Estimated annual revenue from ticket sales: INR 50 crores - 120 crores ($6.8 million -
$16.3 million).
•Tour Packages: Develop comprehensive tour packages that include accommodation, meals,
guided tours, and transportation via inland waterways.
• Average package price per person: INR 10,000 - 25,000 ($136 - $340).
• Estimated annual revenue from tour packages: INR 30 crores - 60 crores ($4.1 million -
$8.2 million).
•Catering and Dining: Offer onboard dining options, catering services, and cultural dining
experiences.
• Estimated annual revenue from catering and dining: INR 5 crores - 15 crores ($680,000 -
$2 million).
 Funding Requirements
•Infrastructure Maintenance: Maintain jetties, boats, and vessels.
• Annual maintenance cost: INR 5 crores - 10 crores ($680,000 - $1.4 million).
•Operational Costs: Cover expenses such as fuel, salaries, marketing, and administrative
overhead.
• Estimated annual operational costs: INR 15 crores - 30 crores ($2 million - $4.1 million).
•Promotion and Marketing: Allocate a budget for marketing and promotional activities.
• Estimated annual marketing budget: INR 2 crores - 5 crores ($270,000 - $680,000).
•Insurance and Safety: Invest in insurance coverage and safety measures.
• Estimated annual insurance and safety costs: INR 1 crore - 3 crores ($135,000 -
$405,000).
 Sustainability Impact
Environmental Impact
Our Eco-Friendly Tours blend local
culture with sustainable practices,
which limit the impact on the
surroundings and contribute towards
maintaining a healthy ecosystem.
Social Impact
Our business is committed to
community engagement, which
creates employment opportunities,
preserves local traditions, and
supports the local economy.
Milestones and Timeline
Q2 2022
Q4 2021
Expansion: Add Two More
Launch First Set of Tours Boats to the Fleet

1 2 3 4 5

Q3 2021 Q1 2022 Q3 2022

Kickstart Marketing Activities Establish Community Increase Revenue Streams
Partnerships and Sponsorships through Souvenir Sales and
Complimentary Services
Risks and Mitigation
1 Environmental Risks 2 Community Resistance

We have contingency plans in By engaging with the local

place to handle changing
weather conditions and water
levels to protect our guests
and vessels along with
mitigating the impact on the
environment.
communities and establishing
partnerships, we aim to foster
acceptance and cooperation
from the locals.

3 Unforeseen Costs

We have a buffer fund to manage unforeseen costs and maintain stable

operations financially.
 Marketing
Marketing Channels:
•Digital Marketing: Leverage online platforms to reach a wider audience.
• Invest in a user-friendly website with booking capabilities.
• Optimize for mobile devices.
• Utilize search engine optimization (SEO) to improve visibility.
• Run targeted pay-per-click (PPC) advertising campaigns.
•Social Media: Create engaging content on platforms like Instagram, Facebook,
and YouTube.
• Share visually appealing photos and videos of the waterways.
• Use storytelling to convey the cultural richness of the region.
•Content Marketing: Develop blog posts, articles, and videos about Assam's
waterways.
• Highlight experiences, local cuisine, and cultural traditions.
•Email Marketing: Build a subscriber list and send regular newsletters with
special offers and updates.
•Influencer Partnerships: Collaborate with travel influencers to showcase
Assam's waterways.
Team and Partnerships

Team Partnerships

Our team comprises experts with extensive knowledge We have established partnerships with local artisans,
in Marine ecology, tourism, and community communities, and NGOs to create a symbiotic
engagement. ecosystem that creates value for our guests and the
people in the region.
Conclusion and Next Steps

The Future of Assam Supporting Local Industries

Our business plan offers a promising future for the region, We prioritize sustainability and collaboration with local
creating jobs, promoting economic growth, and communities in order to support and grow traditional
sustainability. industries like tea and silk.
Thank you for considering our business plan for
Assam's inland waterways. Together, we can
unlock the full potential of this promising network
and create a sustainable, prosperous future for the
region.