THE IMPACT OF E-COMMERCE ON

TRADITIONAL RETAIL
 Definition of Commerce
W4
The exchange of goods and services for money

Consists of:
Buyers - these are people with money who want
to purchase a good or service.
Sellers - these are the people who offer goods and services to
buyers
.Producers - these are the people who create the products and
services that sellers offer to buyers .
 E-Commerce
Ecommerce takes place through many websites, apps such as: Flipkart, Amazon India, Myntra, Ajio, Nykaa

E-Commerce or Electronic commerce is a process of - buying, selling,

transferring, or exchanging products, services, and information via electronic
networks and computers.

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 TCS~FI Flipkart~ CUSTOMERS Tech Mahindra ~
G(techsol)

OLX Survey Platforms Social Media

Engagement Campaigns
 TRADITIONAL
RETAIL
Traditional retail refers to the conventional method of selling goods and services
were products are sold through physical brick-and-mortar stores

Transactions take place face-to-face between customers and store

personnel.
 IMPACT OF E-COMMERCE ON
TRADITIONAL RETAIL
Changing Consumer behavior:24/7

Limited region :No global audience

Price Competition

Lacks in Personalized shopping

Decline in foot traffic to brick-and-mortar stores

 BETTER WAY OUT~
Omnichannel Strategies
To provide :a cohesive and interconnected shopping journey for - customers

Shopping online In-store

Example: Titan Company

Titan, a leading manufacturer of watches and jewelry, has implemented omnichannel strategies to provide a
unified
shopping experience. They offer customers the option to browse and purchase products online, but they also
emphasize
the importance of their physical stores for touch-and-feel experiences.
Statistics to prove the impact
 THANKYOU

~SEJAL KHURANA
~23MBA11191