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    Carms Vill
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    This document discusses purposive communication in the context of globalization and technology. It covers three main points: 1) Globalization has led to the rise of international relations and the disappearance of borders between nations through increased communication. This impacts communication on interpersonal, group, and mass levels. 2) Information and communication technology (ICT) allows for virtual communication and cultural awareness across borders, connecting people on a global scale. ICT encompasses hardware, organization, and social values for exchanging information. 3) Social media refers to web and mobile applications that enable user-generated content and interaction between individuals. It is classified into types like social networking, blogs, and content communities. Social media should

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    This document discusses purposive communication in the context of globalization and technology. It covers three main points: 1) Globalization has led to the rise of international relations and the disappearance of borders between nations through increased communication. This impacts communication on interpersonal, group, and mass levels. 2) Information and communication technology (ICT) allows for virtual communication and cultural awareness across borders, connecting people on a global scale. ICT encompasses hardware, organization, and social values for exchanging information. 3) Social media refers to web and mobile applications that enable user-generated content and interaction between individuals. It is classified into types like social networking, blogs, and content communities. Social media should

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    6 views26 pages

    Lesson 2 Communication and Globalization

    Uploaded by

    Carms Vill
    This document discusses purposive communication in the context of globalization and technology. It covers three main points: 1) Globalization has led to the rise of international relations and the disappearance of borders between nations through increased communication. This impacts communication on interpersonal, group, and mass levels. 2) Information and communication technology (ICT) allows for virtual communication and cultural awareness across borders, connecting people on a global scale. ICT encompasses hardware, organization, and social values for exchanging information. 3) Social media refers to web and mobile applications that enable user-generated content and interaction between individuals. It is classified into types like social networking, blogs, and content communities. Social media should

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    of 26

    PURPOSIVE

    COMMUNICATION
    GLOBALIZATION AND COMMUNICATION
    GLOBALIZATION

    It is the disappearance of borders


    between nations and the rise of
    international relations
    IMPACT OF GLOBALIZATION

    Interpersonal

    Group communication
    Intrapersonal

    Mass Communication
    GLOBAL COMMUNICATION
    IMPACT OF GLOBALIZATION

    • Interconnectedness of people on global scale


    • Virtual communication
    • Cultural awareness
    • Time
    ICT (INFORMATION AND COMMUNICATION
    TECHNOLOGY)

    • It is the combination of hardware


    equipment, organizational structures and
    social values through which individuals
    collect process and exchange information
    with other individuals
    • History: Invention of Human Speech to
    Present
    CHARACTERISTICS OF ICT

    • Interactivity
    • De-massification
    • Asynchronicity
    SOCIAL MEDIA
    • It refers to the web-based and mobile communication
    applications that lets people interact with each other
    and build networks
    SOCIAL MEDIA
    • It is a group of internet based applications that build
    on the ideological and technological foundations
    allowing the creation and exchange of user-generated
    content. (Kaplan & Haenlein, 2010)
    • Online magazines, internet forums, weblogs social
    blogs, podcasts, photographs, videos, ratings and
    social bookmarking.
    CLASSIFICATION OF SOCIAL MEDIA
    • Collaborative projects
    (Wikipedia ), blogs, micro
    blogs (twitter)
    • Content communities
    (Youtube)
    SOCIAL MEDIA
    • Social networking (Facebook)
    • Virtual gameworlds (World Of
    Warcraft)
    • Virtual social worlds (Second
    life)
    SOCIAL MEDIA

    • Other technologies
    (Flickr, vlogs, wall
    posting, emails, instant
    messaging, crowd
    sourcing, VOIP, etc.
    USES OF SOCIAL MEDIA (RICHMAN)
    • Communication
    • Cause-support
    • Competitions
    • Communication research
    • Connection
    • Client service
    • Community Service
    COMMUNICATION
    CAUSE SUPPORT
    COMPETITIONS
    COMMUNICATION RESEARCH
    CONNECTION
    CLIENT SERVICE
    COMMUNITY SERVICE
    PROPER DECORUM IN ONLINE INTERACTIONS

    • Think before you click


    • Be your authentic self
    PROPER DECORUM IN ONLINE INTERACTIONS

    • If you tweet, be kind


    and offer random tweets
    of kindness
    • Experience now, share
    later
    PROPER DECORUM IN ONLINE INTERACTIONS
    • Be proactive, not reactive
    • Respond with full attention
    PROPER DECORUM IN ONLINE INTERACTIONS

    • Use mobile social media


    sparingly
    • Practice letting go
    • Enjoy social media
    Challenge:

    Responsible use of Communication


    Technology

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